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Ford tried with the F150 Lightning and the top end Mustangs, but the dealers all decided they like money more, so you're not getting either of those for anywhere near MSRP. Not for lack of trying by Ford though:

https://www.hotcars.com/ford-cracking-down-greedy-dealers-ma...



I mean there's ways. They could just not sell to dealers who are found to be selling over MSRP. It won't be easy, but having an online direct channel makes it a lot easier. Depends how committed you really are, I guess.


Price functions to clear the market. If the MSRP is too low, then you are going to find waiting lists. It is not like dealers like selling at a price that forces them to carry more inventory than they need to operate.




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