So hydrogen isn't popular in cars because of some conspiracy theory, and not the blatantly obvious fact that it takes much more electricity to separate hydrogen from water, super-cool that hydrogen for transport, and turn that hydrogen back to electricity in a fuel cell, than to just transmit the electricity to a battery.
No conspiracy, hydrogen is slowly getting acceptance because people can't charge their BEVs at home (50% of people in EU lives in apartments) and does not want to wait hours in a queue for public DC chargers.
Simply hydrogen will more expensive, but convenient. And people LOVES to pay for convenience. Just look at Apple.
