It's like one day you decided to build a company that needs a website. The first task you come up with is accessibility and i18n. Good luck with that. My heuristics is, are we serving the main audience, are we serving them well, can we expand the audience, can we expand the audience without harming the main audience.
There is another comment mentioned about ramp. I think it is a good example where serving the extended audience (wheel chair user) is not harming the experience of main audience (non-wheel chair user). On the other hand, OP's article is about using gender neutral term on parenting/pregnancy websites where the main audience should be, well, women women and men men, that the article should lay its focus on.
A related concept is the paradox of tolerance [1]. We demand ourselves to be ever inclusive like the dodo [2]. All the dodos got eaten at last.
There is another comment mentioned about ramp. I think it is a good example where serving the extended audience (wheel chair user) is not harming the experience of main audience (non-wheel chair user). On the other hand, OP's article is about using gender neutral term on parenting/pregnancy websites where the main audience should be, well, women women and men men, that the article should lay its focus on.
A related concept is the paradox of tolerance [1]. We demand ourselves to be ever inclusive like the dodo [2]. All the dodos got eaten at last.
[1] https://en.wikipedia.org/wiki/Paradox_of_tolerance
[2] https://en.wikipedia.org/wiki/Dodo