The other thing is you could likely squeeze your competition out of the market. Countries are waking up to the implications of data harvesting and that it isn't only being used by themselves but their adversaries. So if a big company, like Apple, got it working, it would be much easier to lobby legislation that would harm (or kill) your competitors. (While I think we would all be better off if this happened, I do recognize that this same power can be abused and cause a significant disruption in the ecosystem. But I think it would also be extremely difficult to impossible to gain such an edge that others couldn't quickly adapt. Even if they drag their feet)