What makes this an interesting question is that it seems genuine and
reasonable to ask; What do the seagulls think about the trawler's
decline in fishing? Not realising - that the trawler-men, according to
old seafaring folklore are following the seagulls.
CEOs, advertisers and Google have always been in a symbiotic
relationship. One could say that the decline in search results is
caused by SEOs "over-fishing" and Googles fight to prefer it own
(advertisers) view of "search reality". Simultaneously, the pickings
for SEOs have declined concomitant with Google's descent.
There is not enough enough diversity in the ecosystem. It's the
obvious outcome of letting a too-powerful monopoly run amok.
• Website today seem much more aware of how search would ultimately seek to summarize and off-site catalog their content to siphon away incoming users than when Google started, so you don’t have the benefit of naïve counter-parties anymore who will quietly welcome you scraping them.
• The web’s way bigger and faster now than when Google started so keeping results up-to-date is Sisyphean
• If you only have a search engine, you will have to pay for almost literally any other non-search data stream you’d want to use to augment search - locations and business info, traffic, routing, media names and metadata, stock prices, and so on.
• While power users here often complain, it seems that whatever metrics google is using have found that human-curated results and normal non-ML approaches like basic keyword search are not preferred and ML-based approaches have been more successful, which likely cost a lot in compute to build and definitely comes with a hiring talent premium for being a niche skill
CEOs, advertisers and Google have always been in a symbiotic relationship. One could say that the decline in search results is caused by SEOs "over-fishing" and Googles fight to prefer it own (advertisers) view of "search reality". Simultaneously, the pickings for SEOs have declined concomitant with Google's descent.
There is not enough enough diversity in the ecosystem. It's the obvious outcome of letting a too-powerful monopoly run amok.