I've been a very health/environmentally conscious consumer for 30 years, but I don't have time to keep up with every possible thing, nor do I want to be exhausting myself trying to urge other consumers to shift their buying choices ever so slightly. Expecting consumers to do everything is market fundamentalism and it's often a meme put around by industry to shirk responsibility. My environmental footprint is already way below average. I'm tired of sacrificing my life on the altar of market economics waiting for everyone else to catch up, while industry pours money in lobbying, PR, and advertising to maintain an increasingly dystopian status quo.