Would you like a [visual representation](https://www.statista.com/statistics/382260/segments-share-re...) of how incorrect you are? App Store revenue is part of "Services", which accounts for just shy of 1/5 of the company's revenue. The rest is by definition hardware. Certainly services as a growth division has been a big part of Apple's story to investors, but to say that App Store revenues is close to hardware revenue is clearly daft.