I wouldn't say cringe, it's just a form of content marketing. If it were a standard dry job post would we even be talking about it? It drummed up interest for the position while simultaneously showing a humanized NYC government who takes the rat problem seriously.

More clever than cringe in my opinion.

Jobs probably not a good fit for you, then

Not so long ago, phrases like “rockstar” and “ninja” were pretty pervasive in software job listings.

Which were also cringe

We're looking for a 10x rockstar who thrives in cringey environments

Must be self-sufficient, able to work alone, and a team player.

Agreed. Really feeling like an old man dinosaur reading a job listing written by a memelord.

What’s wrong with having a little fun. Life is just life then you die. No harm in some memes.

Because it’s annoying

I would generally agree but this position seems unique enough to warrant some latitude.

Lighten up Francis.