Camera industry is dying. I don't see Nikon or Olympus being around in the consumer camera market much longer. Its just going to be Sony and Canon.
People just want pictures that look good. I don't want to shoot bracketed shots then combine them together in photoshop so I can get the same dynamic range as my phone. I don't want to take 20 pictures at a time of my kids hoping to get that one moment where they looked at the camera when my Iphone has live photo mode.
All r&d is being developed for the small sensor sizes. New stacked CMOS sensors will come to phones first because that is where the money is at. Phone cameras next year may surpass capabilities of mirrorless/dslr cameras in terms of dynamic range with a single picture.
I really don't understand why camera manufactures aren't investing in software. What they are doing now isn't working. I am planning to go on vacation for the winter holiday and this may be first year in a long time that i don't bring my dedicated camera(right now a Sony A7III) because my IPhone 14 just takes good pictures.
> I really don't understand why camera manufactures aren't investing in software.
Some of them are. Olympus (now OM System) in particular has been emphasizing in-camera stacking features that take advantage of the fast sensor readout and very effective image stabilization they can achieve with a smaller sensor than most.
Those features aren't like the smartphone magic "make my picture look good" though. They're more manual and creative than that, like "let me take long exposures in bright light without filters" or "I want to paint light onto this dark scene with a flashlight". They produce a sort of raw file (it's obviously not simple raw sensor data at this point) suitable for further manual processing if desired. People not taking photography seriously as a job or an art form won't get much out of that, and most everyone else prefers the convenience of a phone.
People just want pictures that look good. I don't want to shoot bracketed shots then combine them together in photoshop so I can get the same dynamic range as my phone. I don't want to take 20 pictures at a time of my kids hoping to get that one moment where they looked at the camera when my Iphone has live photo mode.
All r&d is being developed for the small sensor sizes. New stacked CMOS sensors will come to phones first because that is where the money is at. Phone cameras next year may surpass capabilities of mirrorless/dslr cameras in terms of dynamic range with a single picture.
I really don't understand why camera manufactures aren't investing in software. What they are doing now isn't working. I am planning to go on vacation for the winter holiday and this may be first year in a long time that i don't bring my dedicated camera(right now a Sony A7III) because my IPhone 14 just takes good pictures.