Based on what? I’m close with a few higher levels at different strategy consulting firms, and most of their work at these firms we’ve talked about has been serious: how to respond to a firm you’ve heard of receiving backlash over a botched vaccine, balancing a pivot in their product line with their existing customer base, etc
Problems that will screw you royally (speaking of the firm here) if you get them wrong, so you bring in outside perspective that can pattern match your problem to real world examples (and get in the room with others who’ve navigated a similar problem) to make sure you take the best trajectory.
At worst, consulting is exactly what you say. Large firms, being so large, cover the gamut in their services (and so surely get some exposure to these more flippant projects). The bread and butter of consulting though is solving real problems.
From here, this perspective you have about consulting looks a lot like the mindset some people have around VC: “they just come in to pump companies and dump them in the public market / make an exit before the music stops and everyone realizes it’s bullshit”. Of course there’s some of that in VC, but by and large it’s legitimate and serious work, focused on legitimate outcomes, and done all around by genuine people looking to do a good job - all while creating real value for everyone involved.
Another value of consulting is getting advice from someone who has seen the same decisions play out elsewhere, including at competitors, and apply their secret information on your behalf. It is effectively non-public strategy information laundering.
I find that the people most critical of strategy consulting are often the ones with least experience in it—and tend to paint caricature and with a broad brush at that. Thank you for this more realistic comment.
Problems that will screw you royally (speaking of the firm here) if you get them wrong, so you bring in outside perspective that can pattern match your problem to real world examples (and get in the room with others who’ve navigated a similar problem) to make sure you take the best trajectory.
At worst, consulting is exactly what you say. Large firms, being so large, cover the gamut in their services (and so surely get some exposure to these more flippant projects). The bread and butter of consulting though is solving real problems.
From here, this perspective you have about consulting looks a lot like the mindset some people have around VC: “they just come in to pump companies and dump them in the public market / make an exit before the music stops and everyone realizes it’s bullshit”. Of course there’s some of that in VC, but by and large it’s legitimate and serious work, focused on legitimate outcomes, and done all around by genuine people looking to do a good job - all while creating real value for everyone involved.