Let’s not act like most of the other matte displays on the market get bright enough to be useful with the sun hitting your screen anyway. Most aren’t enough to even be sitting out at noon.
My Fujitsu-Siemens laptop from 2005 was great in the sun.
The backlight obviously couldn't compete with sunlight, but the LCD behaved transflectively under enough light, so my Emacs session out in a meadow on a bright, sunny day was perfectly readable. That was unexpected. It wasn't an advertised feature. I don't even know if it was deliberate, but it worked great.
