If you own the category, however, folks will go directly to you instead of Google. I'm not googling for a 8-32 button head sheet metal screw.
But then it’s more like brand-driven marketing - people literally typing your URL into their browser.
Brands take a long time to build.
New companies don’t have a brand so they kinda have to go at it along the SEO route, especially in the early days.
If you own the category, however, folks will go directly to you instead of Google. I'm not googling for a 8-32 button head sheet metal screw.