I should have thought more about the experiment. I was trying to identify the helvetica ones, looking for example for logos that looked slightly unusual or janky.
I guess it would fit your point a little more if I just looked for whichever I thought was more aesthetically pleasing.
Anyway, I got about 50% (accidentally closed the window, I think it may have been 51%?) so at least if I was the customer, the company would not seem to gain any advantage from licensing the superior font.
It looks "fuller", "denser" to me. And leaves me with an impression of a "sturdy" company.
Finally, here's Neue Helvetica 75 and Arial Pro Bold pages from Linotype. I just open them up in a new tab each and switch tabs to get a better idea for things.
I guess it would fit your point a little more if I just looked for whichever I thought was more aesthetically pleasing.
Anyway, I got about 50% (accidentally closed the window, I think it may have been 51%?) so at least if I was the customer, the company would not seem to gain any advantage from licensing the superior font.