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Twitter will not allow free promotion of certain social media platforms (twitter.com/twittersupport)
178 points by LordAtlas on Dec 18, 2022 | hide | past | favorite | 96 comments



This is stunning.

  What is a violation of this policy?

  At both the Tweet level and the account level, we will remove any free promotion of prohibited 3rd-party social media platforms, such as linking out (i.e. using URLs) to any of the below platforms on Twitter, or providing your handle without a URL:

  Prohibited platforms:

  - Facebook, Instagram, Mastodon, Truth Social, Tribel, Post and Nostr
  - 3rd-party social media link aggregators such as linktr.ee, lnk.bio
  - Examples:
    - “follow me @username on Instagram”
    - “username@mastodon.social”
    - “check out my profile on Facebook - facebook.com/username”
(https://help.twitter.com/en/rules-and-policies/social-platfo...)


What I don't understand: they posted a second tweet that directly contradicts that rules and policies document.

> https://twitter.com/TwitterSupport/status/160453126849379532...

> We still allow cross-posting content from any social media platform. Posting links or usernames to social media platforms not listed above are also not in violation of this policy.


What everyone has to understand, is that Elon's companies work by decree. Tesla engineers see a tweet that went out to 100m people about what they're going to deliver in two weeks and go "ohhh shit."

All of these changes are coming directly from Elon, impulsively.

Another core tenet is to remove components and try things until something breaks, and then add those components back once they've been proven to be necessary.

This is fine for a startup, but it's quite disruptive for a mature platform with 450m users.


What's better than 1 clear rule? 2 ambiguous ones that you can use to keep most people confused and paralyzed.


This confused me too, but I believe they're saying "if you upload (for example) a photo to Instagram, we'll still allow you to upload it to Twitter also, but you're not allowed to link to it".

I find it strange they explicitly mention this, though. As if they might decide only completely original media is allowed on Twitter.


> As if they might decide only completely original media is allowed on Twitter.

Pretty sure that is precisely where things are headed. A viable alternative can’t come soon enough.


What it indicates to me is that they considered blocking apps that make it easy for someone to post something on multiple social media platforms at the same time.

Which is why they specifically mentioned that this is allowed, since it was something that was top of the mind of whoever made the decision.


I think you might be right. If they're refusing to allow you to post something on one network and then link to it on Twitter, that is hilariously petty.

All this is going to do is drive creators to mastodon...which means at least for the popular ones, they'll end up gladly giving mastodon a lot of extra visibility.


I find the language itself to be pretty clear, but since it would be absolutely insane* if crossposting the same content was prohibited, you think that they simply must have meant something else with that statement. Hence the confusion.

[*] To us, but apparently not to them, so let's see where this train is headed next.


That same page continues:

> What is not a violation of this policy?

> We recognize that certain social media platforms provide alternative experiences to Twitter, and allow users to post content to Twitter from these platforms. In general, any type of cross-posting to our platform is not in violation of this policy, even from the prohibited sites listed above.

I'm not sure what that means.

Does it mean that I can post a link on Twitter to Facebook, etc., if the link is to content I have posted on Facebook, etc.?

Or does it just mean I'm free to copy/paste the text of my Facebook, etc., post to Twitter?

Or something else?

Also, they say

> Additionally, we allow paid advertisement/promotion for any of the prohibited social media platforms.

So if Facebook wants to pay me to promote Facebook on Twitter that is OK? :-) That's awfully generous of Mr. Musk.


> Or does it just mean I'm free to copy/paste the text of my Facebook, etc., post to Twitter?

This is what I've taken it to mean, but I could be wrong. It's certainly not clear.


Paid advertisment means these things are allowed in promoted tweets.


> Prohibited platforms: Facebook, Instagram, Mastodon, Truth Social, Tribel, Post and Nostr

I wonder why only these and not LinkedIn, Sina Weibo or Wechat for example?


TikTok is also an interesting omission.


Lacking Gab stood out to me as well.


So, is it "free promotion," or are the platforms "prohibited"?

This is kettle logic.


Sounds like they acknowledge Musk turned Twitter into a dumpster fire, and they're desperately trying to limit anything that can remotely support the ongoing exodus from Twitter.


Deliberately. This reminds me of Japan where cults have successfully terrorised mainstream media of even mentioning them.

Don't say anything bad about Musk or link to a negative because you'll be banned from Twitter.


Truth Social as well? That could be interesting to watch...


Truth Social is a modified Mastodon instance. Given Musk's recent actions against Mastodon, I imagine that the automated tools he's using to find Mastodon instances also detects Truth Social, and he doesn't want to have to deal with exceptions to his rules.


The acid test for any two competing socioeconomic systems is which side needs to build a wall to keep people from escaping? That’s the bad one!

June 25 2022

https://twitter.com/elonmusk/status/1533616384747442176


Same as with Trump, time to self contradiction is shortening rapidly.


So https://help.twitter.com/en/rules-and-policies/social-platfo... explicitly lists "username@mastodon.social" or "check out my profile on Facebook - facebook.com/username" as examples (!) of tweets that will be deleted, and posting "instagram dot com/username" will be treated as obfuscation. Oh, and repeat "offenses" result in permanent suspension.


I'm curious if this is legal - at least in the EU it seems like banning discussion of competitors by a media company is something that would already be legislated against.


Apple apply this logic to apps though. You cannot publish an app on the App Store that even mentions Android.

This came to promenance when the Apple Watch launched and Apple started banning apps that mentioned Pebble.


Wait so, according to the rules stated at https://help.twitter.com/en/rules-and-policies/social-platfo...

We wouldn't be able to post something like "follow Jamie Oliver to learn more about cooking https://linktr.ee/jamieoliver" ??

Doesn't that have quite an excessive totalitarian feeling?


> Doesn't that have quite an excessive totalitarian feeling?

It does. Basically we just learned that "radical free speech" is newspeak for "only things Elon likes today"

And we already knew Elon is completely mad, so whatever he does or doesn't ban can change by the minute.


The new policy prohibits "3rd-party social media link aggregators such as linktr.ee, lnk.bio".

I imagine that will impact a lot of small content creators. From what I've seen, many streamers, artists, and indie developers use sites like linktr.ee and carrd.co for advertising for their work across different platforms


Incredibly shortsighted and disappointing, and I say that as someone who respects Elon and had hope for what he’d do with Twitter. Any and all credibility to his “free speech” mission has evaporated.

The only way I could possibly steel man this decision is if they had data showing this kind of promotion was an imminent existential threat to Twitter, which would jeopardize the broader mission, but I think this is obviously the wrong solution and just digging his grave deeper.


Because free speech was always about the kind of speech that Musk wanted to be free: transphobia and COVID conspiracy theories. He saw people he agreed with being silenced, but never cared otherwise.


Finding out his daughter is trans put his public transphobia in a particularly cruel light for me.


From his point of view, he probably sees it as his son being groomed by an online cult, and will do anything in his power to vanquish it.


Sorry, when has he been transphobic? He’s expressed a dislike for pronouns, but no actual transphobia that I’ve seen.


I thought "the broader mission" of Elon's purchase of Twitter at this point was to be radically dedicated to free speech, even if he loses money.


Even I can't think up a devil's advocate argument for this one. This is stupid.

If Twitter isn't to be the place for media platforms of all sizes to announce their publications in whatever media, then what is it to be? AOL again?


> We still allow cross-posting content from any social media platform. Posting links or usernames to social media platforms not listed above are also not in violation of this policy.

Read between the lines and you'll see that this doesn't mean they're backing down from hiding links to popular mastodon servers behind warnings that the links might be dangerous or inappropriate.

For a while now Twitter has been reacting in various ways to people posting links to their mastodon profiles in their twitter bios or making tweets linking to mastodon profiles and tweets...shadowbans, warnings that links are to sensitive/dangerous content, and so on.

It's clearly a targeted action, as people have noticed only links to popular servers were being affected.

Elon is such a child.


He fears John Mastodon.


> He fears John Mastodon.

Context for those who don't know of this meme, given that it's something like 1 day old: https://mastodon.social/@mattsheffield/109530309049677792

"[someone] misread the Twitter account @joinmastodon as "John Mastodon," and said that the open source social media software was named after this imaginary person."




I just don't see how anyone with a modicum of intellectual honesty and consistency can still support this person on anything resembling principles.


Using twitter, linking to twitter, giving a twitter as your contact handle... these things are now markers of the Wrong Kind of People.

I wouldn't want to be one of those people, and I hope you wouldn't either.


Sarcasm?


Not even a bit


I mean ok, yes it's part of the web and there are legit reasons to link to content there but, you know, make the effort to not do that without a really good reason.


I’m stunned. This seems to be a hot-headed move out of fear of these platforms.


Same. I'm having a difficult time imagining anything happening other than either (a) Musk removes himself or is forced out, or (b) it slowly fades into obscurity like Yahoo. I just don't see how any of this can continue other than maybe hostile foreign states pouring more money into it.


I see a lot of other things that can happen. What ever happens it will be interesting to watch from the side lines. Some other possibilities :

(c) Twitter's server stack collapses as changes are rolled out and it can't be fixed In a reasanble amount of time resulting in a mass exadus.

(d) they can't make their debt payments and can't pay their workers which will then all leave. Twitter is already behind of paying rent in some places.

(e) Twitter's board members have to show up to congress because of some scandal that playd out on the platform


Not a sign of confidence in one’s own product.


I used to think of Facebook's attempt to control, own and lock our social graph as a manifestation of the Fahrenheigt 451 approach to dystopian society.

In that sense, Twitter/Musk idea of of society borrows its ideas from 1984 instead.


This sure sounds like a good way to get an antitrust/anticompetitive lawsuit launched against you.


It is funny/sad to how similar it is to what happened with freenode.


I wish there was as turnkey of an alternative available when it happened, but his ongoing immolation might give the alternatives time to catch up.


Been working on one since last year https://glue.im/noah


Time for a mass exodus. Seriously.

Anyone sticking around is hanging on to what they had in the old system.

That’s dead and gone. its time to move on.


Is linking to your own content "free promotion" of the platform? No. An individual user isn't stealing "free promotion" for the business that owns the competitor platform. They're sharing additional information in a link.

You know, in a free-speechy kinda way?


This really is such a crazy policy there’s not much else to say about it.


Yep. Put more people on a pedestal and watch them harm society.


A lot of people called this descent into self-parody well in advance. I understand how reality distortion fields work, so I don't fault people who bought into Elon Musk's myth. I just hope people who did will develop an allergy to others so they aren't duped again. And I especially hope people who mocked and demeaned people who said all this was going to happen will be less reactive and more thoughtful in the future.


Am I the only one who thought that there were no changes in Twitter due to the acquisition and the platform was pretty bad all time around? A question that seems loaded but I've seen people lamenting the "good old times", but these times were indeed old, but not good, especially if you tried to have a nuanced position in debates.


The site had its problems and employees made mistakes. The "twitter files" revealed something mundane and human behind the scenes: multiple people working on difficult moderation problems and trying to solve them as best they could. There was at least an attempt to do the right thing. That's gone out the window.


I don't agree: there were so-called respectable (because no one saw them as loons, nor sociopaths) people spreading lies and misinformation to fuel panic and subsequent engagement, without any sanction. Not the former POTUS, nor the people quoted in the Twitter Files. I'm talking about professional fear-mongers like Dr.Eric Feigl-Ding. Personally I wouldn't want a removal of said posts (nor of the others), but the dissonance, at least with these people, was great.


It's been a pit since around 2014, ramped up to the garbage heap in 2016, then went absolutely off the rails in 2020. All Musk did before now is formalize how bad it was by decree. This is different because it essentially undid what a lot of holdouts were using it for. I don't think most creators were as dependent on it as they believed, but it wasn't entirely learned helplessness. It's going to take work to weave their platforms back together now that they can't link to anything on Twitter.


To be honest, I experienced what it meant to be on the "bad side of the fence", in my little universe (20 following, a few hundred followers of which mostly I don't know who they are) well before Musk. It was pretty stressful if you chose to engage with the platform.

But I decided that my account has basically zero value and it will be phased out after August 2023 (long story on why).


There were good pockets. If you followed the right people and set it to chronological display, it was quite useful.


Currently the only one I've found that is even remotely decent is a sub-set of Japanese content creators that sticks only to what they are doing (a little obsessively, perhaps) and little else.

Everything else, a dumpster fire. Especially after these three years.


I follow mostly tech people (makers, not influencers), and it’s been great.

All I needed to do was mute political threads when they happened (left or right), and I got a lot of interesting stuff out of it.

Now it’s a lot of tribal bullshit.

I wish I could mute Elon Musk and what he does across the entire Internet.

And that’s speaking as someone right of centre. I’m just tired of his antics.


Personally I don't get either the Musk cheering, or the hatred. I cared little about him.

And about muting, I put myself on a smallish Mastodon instance but I've had to mute, filter and block loads of people these days to prevent any inch of politics from appearing in the feed. I hope like this I can have a "curated" experience that is more enjoyable (I used to have an account somewhere else, then the instance turned into political activism and I just deleted it).


The reality is that Musk is a billionaire leading a cult which has a lot of powerful people in it.

You can ignore things but that doesn't make them go away. See 1933.


I didn't ignore this at all. In fact, I raised my (little) voice against the widespread loss of civil liberties (those who live in the USA have no idea, really) that were carried out in the past three years all across the world, following a foolish move by a poor, incompetent PM. And EM had nothing to do with this.

The press, the journalists, and the "civil society" that prided itself to be the only barrier against the "dangers to society" happily complied. And those who weren't conspiracy theorists were considered at the same level as the true loons (which were always there, but a minority).

All of this with widespread support from the society at large, including the social media platforms like Twitter. I'm not talking about the Twitter Files. I'm talking about a "law of unintended consequences" where independently, most people shared the same mindset and acted accordingly (no conspiracy at all, IOW).

Those journalists that lament the loss of freedom with EM, they may have a point. However, where were they back then? I have a hard time believing them due to this. There are however some exceptions, which I happen to know, that were always consistent in their views, luckily.


Im starting to think this Musk dude isn’t as smart as he made people believe.


The emperor has no clothes, people are realizing it, he banned clothing-related discussions, and he's now banning any site where clothing-related discussions can happen.


I'm surprised Reddit isn't in the list


Another asterisk on Free** Speech Absolutism.


If there ever was a example of anti-competitive practices, its this.

from https://www.ftc.gov/enforcement/anticompetitive-practices:

> It is unlawful for a company to monopolize or attempt to monopolize trade, meaning a firm with market power cannot act to maintain or acquire a dominant position by excluding competitors or preventing new entry.

Seems pretty freaking clear that this would prevent new entries to the social media space, e.g. mastodon.


Isn't this an anti-trust violation?


From my viewpoint, this is anti-competitive. IANAL, just read lawyerly things, and maintain a capacity for independent thought.


Whether it’s Twitter or the US Supreme Court, I’m amused how the group out of power argues earnestly for restraint of power until the millisecond they gain power and immediately adopt their opponent’s previous position for the free exercise of power while their opponents immediately begin arguing earnestly for restraint of power.


Same as it ever was. I'm amused at how many people believed and still believe that it was going to be different this time. Hero worship and unrequited love for Musk is just bizarre.


This is unfair bothsidesism. During the "progressive" era of twitter governance, policy was introduced with countless warnings and slow-walks, and had clear justification. There was nothing as naked as the retroactive bans for location info or as anticompetitive as banning linking to your off-site social media profile.


Not really, it was pretty strong curation of certain narratives and maybe the FBI was also involved. They had pretty strong ties which many already suspected.

Whether Twitter employees were groomed into censoring in the interest of state authorities or did it on their own volition is probably to be determined. But I think making the fact transparent was a good step. Because that is vastly more relevant than any other content removal if political interests get involved.


What do you mean "the entire point of having power is to avoid exercising it as much as possible to minimize disruption? We worked hard to get here, now you're telling me not to use it?"

Honestly. It's a story old as our collective conception of time. Youth is yearning to power. Being grown up is hoping to $deity that anyone who gets there is too tired or lost to use it to screw things up majorly.


The definition of “free speech” is looking awfully checkered these days…


Musk doesn't want to see his $40bn investment disappear in a puff of smoke in a couple of months. Sure, he expected his brand with the public to stay strong but then, at about the same time, he started to behave in Trumpish ways, nay say Dr. Fauci (so Musk is an anti-vaxxer?, really?), treat a large proportion of the Twitter employees like dirt. This all adds up to very poor timing. Musk needs to find a top class PR firm or his entire $40bn could slip through his fingers. Look on My Works Ye Mighty and Despair.


So you can’t use twitter as a tool to promote your social media accounts on other platforms.

This sounds completely reasonable, just as you wouldn’t expect walmart to let you hold rallies to promote Target while you’re shopping in their store.

Yet again, I’m dismayed at the efforts folks will go through to hate Elon and paint him into this bumbling idiot. Hubris is abound.


Is it really the equivalent of holding a rally? I think it's closer to being walked out of Walmart for wearing a Target shirt.


Does Walmart depend on people bringing toilet roll in to share with others?

It's a different business model, the metaphor doesn't work.


Will the platforms he's censoring also block links to twitter? Seems only fair.


why twitter when you can nitter?

https://nitter.net


I’m sure Elon would take that tradeoff.


Twitter needs to add OnlyFans and other porn sites to their list.


ah the tumblr move. let's see how that works out for him


I look forward to Dang booting this news off the site in 20 minutes because objective reality is not compatible with being polite and centrist about this absolute wingnut debacle.


The policy and the tweets about it vanished.


And it's gone now.


I'd actually really like to log back into my Twitter account, but I can't get ahold of their customer service dept :( I lost my 2fa key and I stupidly didn't have a backup one installed.




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