I've heard of nicotine as nootropic and I've been meaning to get the gum. Also, I believe it's about the only thing in cigarettes that is not carcinogenic.
While there appear to be some sources claiming nicotine does not cause cancer, it is not a closed case as far as I can tell and there appears to be evidence that it can be an aggravating factor at least.[0]
I can’t find the study from a cursory search, but my understanding that nicotine addiction per se could not be replicated without combustion - non-smokers using nicotine patches did not exhibit dependence, but smokers did get dependence relief from them.
To that end, non-combustible methods of nicotine might give the benefits without the addiction negatives (but still risks of e.g. pancreatic cancer)
But not in effort to benefit ratio, excluding the downsides of nicotine. Chewing nicotine is cheap and easy, cognitive behavioral therapy, exercise, and meditation, all take significant amounts of time at the very least.
Not arguing for the use of nicotine, but there are reasons people like taking pills (or chewing gum, as the case may be).