If my task for an entire 2 week period was to write a blog post explaining part of an API I worked on, I'd be fine with that. I'd also be fine with interacting sporadically on public issues. But I try and make it crystal clear that if they want me to start regularly interacting with customers, I'm not their guy, and I'll never be their guy; it's not remotely my core-competency, it takes me way more effort and energy to try and maintain consistent feedback loops with people than it would for someone else. I'm also not paraphrasing, that's exactly what I say.

My productivity is lowest when I'm dealing with many async interactions, such as iterating during code review, unless I have extremely good systems to make that a brainless task.

I also only use social media for shitposting or talking to actual friends, I'm not a sales communicator.