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I find the perceived sensitivity to food pricing, especially in high income areas like NYC, interesting.

The author points out that in 8 years, the average cost of a slice of pizza has hardly moved, but the amount of sauce on them has been reduced as a cost cutting measure.

Would a pizza place really see reduced traffic if they kept the same recipe and raised their price another $0.55 to compensate for inflation?



I stopped eating out almost entirely because throughout the 2010s, I feel like the probability of receiving an acceptable quality meal kept declining.

I would much rather pay $25 (or more) per meal that is good 99% of the time than pay $15 for a meal that is good 80% or 60% or 40% of the time.

Obviously, I am sure restaurant operators know their business, and maybe it just is not economical for prepared food to be good 99% of the time at a price that sufficient sales can be made.


High income but also high competition.


I get that it's high competition, but once the price difference between two slices of pizza is a few coins it stops being a deciding factor for me.




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