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> Cook lacks those qualities. He's the ultimate perfected FAANG company man. There's nothing cool about him. This has affected the products, which are good enough to very good, but not inspiring.

Under Cook, Apple launched the Apple Watch, AirPods, Apple TV, and their HomeKit platform, and each of those products are massive businesses. Their online services (which frankly languished under Jobs) has grown by nearly 20x. They brought a custom CPU to Macs, to wild acclaim.

> So I suspect this is a hint of frustration from the Board, who are happy to count their money, but are also missing that One More Thing that will be Insanely Great.

I think it's more Cook having some humility. The share price in the last year is down 22% (it's still performing incredibly well considering the hammering the tech sector has taken).

I'm not saying Jobs didn't have merits, but I've studied the company for decades. I've read the Jobs biography. He was passionate and driven, but a lot of what he accomplished was from being in the right place at the right time, having the right friends, calling in favors, and taking credit for other people's work. In many ways he was an absolute monster, and I would argue Apple succeeded as much in spite of him as because of him. It certainly hasn't missed a beat in his absence, and to say the products post-Jobs have been bland is a subjective stretch.



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