I mean... I am. It's hostile to the user, period. It doesn't matter if 99% of AppleTv owners have another device, it's still user hostile.

I suppose it might not be "insane", just malicious, if the intent is to force some amount of the N% of people with just an AppleTv to buy another apple product. Then it wouldn't be insane or stupid, but it would be scummy as hell.