That's what I mean I guess: the only reason to get the apple one is as part of their ecosystem. It's surprising to me to see someone who seems to be choosing it for the UX.
Each of these devices have their own flaws, and I'm not sure how well they deal with Apple exclusives (Ted Lasso etc.).
I think Apple made an effort to have apps on other platforms, but there will also be content providers that are only in the TV AppStore. Also, Amazon will have its content everywhere, and I don't remember any Google exclusives.
All in all, I wouldn't be surprised if TV buffs chose the Apple TV as their gateway to exclusive content, even if they have no other devices in the ecosystem.
