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The problem is that bringing a car to production is incredibly hard and incredibly expensive. Even in the best of times where the market shoves free money into you, its incredibly hard to get a mass production vehicle to market.

Lots of EV companies were high on cash and most still couldn't get a car into production.

Trying to do it now where it is way, way harder to raise massive amounts of cash is incredibly hard. And this start-up has already gone bust once, and are trying to bring a vehicle to market that is quite complex and has limited appeal.



Real interest rates are killing from both ends.

First it actually costs money to scale production as you point out.

On the consumer side it now actually costs money to buy a car. No more 8 year loans at 2.5%. Consumers are price sensitive again.




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