This reminds me of the documentary, "Objectified": there is a complex relationship between "how it looks" with "how it works" for any given product.
(Seemingly, there has been more interest on "design"-focused start-ups, such as: http://www.fastcodesign.com/1664034/a-new-vc-model-that-turn...)
[0] http://www.vitsoe.com/en/gb/about/dieterrams/gooddesign
This reminds me of the documentary, "Objectified": there is a complex relationship between "how it looks" with "how it works" for any given product.
(Seemingly, there has been more interest on "design"-focused start-ups, such as: http://www.fastcodesign.com/1664034/a-new-vc-model-that-turn...)