37signals really doesn't want to be the bad guy. They're not. And this whole thing is ridiculous. If you were to evaluate 37signals on a 0-to-9 scale, based on how "evil" they are, you might give them a 0 or a 1. What if the scale went the other way as well? There isn't just evil, there's apologist. And it too can lay the groundwork for unfruitful results.
37signals' target demo is smart, well-to-do, logical. They shouldn't have to apologize. As their logical demo, we should know better. We know that if the filename was MyBossIsAnAsshole.docx or even MyWeddingPhoto.jpg that 37signals wouldn't have had to think for a second on the appropriate thing to do. As logical thinkers, we know why cat.jpg is funny as it pertains to our demographic. We know that MyWeddingPhoto.jpg wouldn't be funny.
The whole burn 'em at the stake routine is asinine.
37signals' target demo is smart, well-to-do, logical. They shouldn't have to apologize. As their logical demo, we should know better. We know that if the filename was MyBossIsAnAsshole.docx or even MyWeddingPhoto.jpg that 37signals wouldn't have had to think for a second on the appropriate thing to do. As logical thinkers, we know why cat.jpg is funny as it pertains to our demographic. We know that MyWeddingPhoto.jpg wouldn't be funny.
The whole burn 'em at the stake routine is asinine.