This post and comments has made me reconsider the word "trust" entirely.
"Trust" is an emotion-laden, rhetorical word used by a someone who wants you to do something. "Just trust us."
Trust is not fragile, trust is an illusion.
Replace the verb "trust" with the word "assume" or "take a calculated risk" and you're closer to reality.
Instead of "trust us," how about, "Look at our record. Note that we have had not a single incident of data disclosure in 6 years. Decide for yourself if it is likely that we'll have one now, with your data."
Instead of "trust us," how about, "Think about our business: imagine the consequences if we were found to have looked at our customers' data, and see if that disincentive allays your concerns sufficiently."
Instead of "trust us," how about, "Here are the ways we are protecting your data. Consider whether they meet your requirements or not."
"Trust" is an emotion-laden, rhetorical word used by a someone who wants you to do something. "Just trust us."
Trust is not fragile, trust is an illusion.
Replace the verb "trust" with the word "assume" or "take a calculated risk" and you're closer to reality.
Instead of "trust us," how about, "Look at our record. Note that we have had not a single incident of data disclosure in 6 years. Decide for yourself if it is likely that we'll have one now, with your data."
Instead of "trust us," how about, "Think about our business: imagine the consequences if we were found to have looked at our customers' data, and see if that disincentive allays your concerns sufficiently."
Instead of "trust us," how about, "Here are the ways we are protecting your data. Consider whether they meet your requirements or not."
I'm voting "trust" off the island.