One use case is to make a decentralized form of micropayments. The "Open web" is at huge risk right now (and is declining in usefulness) due to the incentives given to content providers. You can either make money in a walled garden like YouTube or provide affiliate links. Now this is more at threat with things like ChatGPT using your provided content as training data with zero attribution. This will continue to get worse.

So as someone with knowledge about a particular area, and with people that need such knowledge (such as those that need training data or someone looking for something) you can be incentivized to provide it.

Of course in reality this is super hard to accomplish with bad actors abound but it would be nice.