Whether or not something is 'work' has no bearing on whether or not it's bullshit. I am in perfect agreement that one hour of useful work requires many hours of equally useful thought-work.
Okay, here's one: every single fast-food restaurant that uses unhealthy derivatives to create its "food", and all the work that goes into it, is bullshit, and if the entire industry was wiped off the face of the earth tomorrow society would immediately, measurably improve.