I've been in non-profit now for a few years and this rings true. We are a non-profit "business" that competes directly with for-profit companies. We try to impress upon the public that we are non-commercial, when the reality is we are just marginally less commercial because we still need revenue to operate and do normal revenue operations to get it. We just won't gate or restrict our offering no matter what and mostly avoid any commercial interference in the sanctity of our mission. And yeah, we're trying to rebuild our data systems for like the third time in 5 years and can barely even eke out a plan as to what to measure let alone what to action on. On the plus side, no one is deluded and everyone wants to do better.