FWIW I've been a huge fan of Carlos and his keen insight both before and after I had the pleasure of working with him. His ability to distill complex operational realities into concise, achievable, and actionable advice is pretty unique in the tech business these days.
The cited twitter thread, but unrolled: https://threadreaderapp.com/thread/1598923916218888192.html
Also, be aware that the linked article does not appear in the "all" list: https://carlos.bueno.org/all.html