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"media"


Twitter is a media company.

EDIT: lots of discussion around this. Twitter is literally a social media company. You can split hairs on whether the “media” part of “social media” agrees with your bias here.


With section 230 protection because they are not an editorial news organization under the defined meaning


Media outlets: NY Times, Fox News, MSNBC, NPR.

Tech companies: Google, Facebook, Microsoft, Twitter.

Some companies are even both. But in the main, Twitter is the thing that employs developers and writes code and not the thing that employs reporters and writes stories.


> Tech companies:

Here we go again...under this view, every company is a "tech" company. Does GE or John Deere write software for their hardware? Absolutely. Are they colloquially considered "tech" companies? No.

Twitter is a media company (they distribute media). Tech is their operating model to deliver media. As is Facebook, Snapchat, TikTok, etc. etc.


> Does GE or John Deere write software for their hardware? Absolutely. Are they colloquially considered "tech" companies? No.

Because tech is not their primary line of business.

> Twitter is a media company (they distribute media).

A media company is the thing that produces media, not the thing that distributes it. Cogent is not a media company.


Tech isn't twitter's primary line of business, either. The company's value derives from the users and the content they generate. Their tech isn't unique or impressive, and nobody's there for the tech, they're there for the content.

Meanwhile, some Deere buyers are there for the tech.


> The company's value derives from the users and the content they generate.

So you're conceding that Twitter isn't the entity generating the content.

> Meanwhile, some Deere buyers are there for the tech.

By your analogy, John Deere is a food company, because people aren't there for the tractors, they're there for the harvested crops. But that doesn't work because John Deere and Conagra are not the same kind of operation.


> By your analogy, John Deere is a food company, because people aren't there for the tractors, they're there for the harvested crops. But that doesn't work because John Deere and Conagra are not the same kind of operation.

Deere's customers are there for the tech. They're handing over money for it.

Twitter's customers are there for the audience. The audience is there for... the rest of the audience. Their tech is entirely incidental to their value. Calling twitter a tech company is like calling Deere a factory company—one uses tech and one uses factories, but that's not what they are.

[EDIT] To be clear, I'm not saying we should call John Deere a tech company—I don't think it's the best label, even as a very broad one, for what they do—but I do think Twitter is so not one that it'd make more sense to call Deere a tech company than Twitter.


> Twitter's customers are there for the audience. The audience is there for... the rest of the audience. Their tech is entirely incidental to their value. Calling twitter a tech company is like calling Deere a factory company—one uses tech and one uses factories, but that's not what they are.

John Deere designs their own tractors. Their customers want tractors. They could outsource the manufacturing and still sell to the same customers.

Foxconn is a factory company. The thing people want from them is manufacturing. Their customers are the likes of Dell and Apple. If they had no factories they would have no business.

Twitter operates servers and writes code. That's who they employ and how their business operates. Their users want to talk to each other, in the same way as John Deere's customers want harvested crops. But the way Twitter provides that service is through computers and software.

Notably, the way they provide that service is not through employing reporters to write stories.


Do you think technology is a notable differentiator for Twitter?

Are new users (or actual customers—advertisers, blue-checks these days, which, LOL) signing up because they want access to the technology?

If another company cloned 100% of Twitter's proprietary technology, perfectly, how would investors react to that company, if that's all they've got?

If that company offered that tech for sale, outright, straight-up IP transfer, a single bidder owns the whole thing, what percentage of Twitter's value would that tech command on the market?

I'd go with:

1) No,

2) No,

3) They'd practically ignore it,

and 4) probably not even 1%


> They could outsource the manufacturing and still sell to the same customers.

Twitter could completely outsource their software development and still sell advertising to its customers.

> Foxconn is a factory company.

Wtf does this even mean? Foxconn is a semiconductor manufacturer...

> Their customers are the likes of Dell and Apple.

Oh great, so Apple isn't a tech company anymore? Don't they write code that powers the back-end of virtually every iPhone in existence (backup, iCloud, iMessage, App Store, etc. etc.).

> Twitter operates servers and writes code. That's who they employ and how their business operates.

So how do you explain all of the sales people? Or the content regulation? Or the support? fun fact - when it was publicly traded Twitter spent nearly equally on R&D as it did S&M.

> Notably, the way they provide that service is not through employing reporters to write stories.

Because this is OUTSOURCED. It's user generated content.


I think you broke the analogy with the John Deere food thing.


> tech is not their primary line of business.

Because "tech" isn't a business. You don't sell "tech". Microsoft as an example is heavily diversified and as a software publisher they sell ERP software, operating system software, business productivity software, etc. Technology is what allows them to produce and run that software.

> A media company is the thing that produces media

https://en.wikipedia.org/wiki/Mass_media#Internet


> Because "tech" isn't a business. You don't sell "tech".

"Tech" is a fairly broad category that includes both computer hardware and computer software, but these are definitely things that companies produce and sell for money, or produce and offer as services.

But why are we talking about what counts as a tech company when the issue is what counts as a media company? If Microsoft was a "Cloud Services" instead of a "tech" company, Azure still wouldn't be a media entity.

> https://en.wikipedia.org/wiki/Mass_media#Internet

The internet, like broadcast television and cable, is a medium of transmission. But when people talk about media companies, they're talking about NBC, not Panasonic.


> "Tech" is a fairly broad category that includes both computer hardware and computer software

No it doesn't. That's my point. Tech isn't an industry or a category. It's an operating model. The delineation of it being an industry adds nothing of value to any discussion because its so ill-defined.

> But when people talk about media companies, they're talking about NBC

Guess what...NBC merged with Comcast and Comcast is a telecomm company, which guess what...distributes media.

> Panasonic.

Panasonic is a hardware manufacturer...


> Guess what...NBC merged with Comcast and Comcast is a telecomm company, which guess what...distributes media.

Alice is a lawyer and Bob is a doctor and a lawyer. Why would that imply that Alice is a doctor?

> Panasonic is a hardware manufacturer...

And Twitter is a communications service.

They're not in the same line of business as the entities that employ reporters.


> Twitter is a communications service.

Ok so they're not a tech company. Glad we solved that. /handshake-emoji/


A communications service that operates using internet servers to run code they wrote... is a tech company.


So any company that uses internet servers to run code they wrote is a tech company? John Deere wrote the firmware on the machinery they sold to farmers that connects to a server on software they wrote. Are they a tech company?


GE writes a massive amount of software. Not just for their hardware products, but all sorts of other stuff that most folks won’t ever run across.

It’s a mess of a company for sure, but just because their software isn’t common on the web, I’d still classify them as a tech company.

I think of Twitter as a media outlet. They don’t directly employ news writers, but just about all media flows through Twitter in some form or fashion. They’re intrinsically linked to the media landscape.


They are absolutely "tech". Either automotive tech or agricultural tech. I mean, if you want to be totally pedantic about it, go for it. Doesn't make it accurate though.


> I mean, if you want to be totally pedantic about it, go for it.

I do, because the definition is so loose that it gets manipulated by investors / the overall market. Great example:

https://www.linkedin.com/posts/ben-cogan-8627b955_dtc-stockm...


Google, Facebook, and Twitter have always been whatever they can aggressively monetize, as their primary piece of software hasn't financially scaled to where they need to be at quarter-after-quarter. These days, I'd say they're advertisement companies!


Various companies in China are on US embargo lists because they are state-affiliated. Parsing out "media" companies is just hyper-targeting of ire. All companies that post tweets are effectively media. So why only highlight "news media" on a publication app such as Twitter?


The label is "state-affiliated media" so it makes sense that the label isn't applied to Twitter or SpaceX, not because they aren't state-affiliated, but because they aren't media.

And it makes sense for the label to be applied specifically to media entities because journalists are supposed to be unbiased, as opposed to e.g. Raytheon which is objectively state-affiliated but nobody expects to be doing objective reporting.

If a media outlet is being funded by the government then readers should know that because it could affect their coverage if they fear losing that funding as a result of critical reporting. This directly applies to NPR because Republicans regularly threaten to remove its public funding in response to their coverage.

The better criticism is, why is the label applied to NPR but not e.g. MSNBC? Pretty sure at least Comcast (MSNBC's parent company) receives a significant amount of government funding.


> If a media outlet is being funded by the government then readers should know that because it could affect their coverage

close, if there is evidence their coverage is actually being affected, readers should know that because that is what should inform their decision

in some cases, where the funding constitutes a large portion of total funding, it may be appropriate to add a disclaimer


What kind of evidence are you looking for here? The effect of financial incentives on human behavior is well-established.

Meanwhile case-specific evidence is largely unavailable. Reporters would be loathe to admit to being cowed, but are also aware that corporate executives make decisions on things like promotions and timeslots based on the bottom line, or in less well-funded entities that a loss of funding can directly lead to a loss of employment.

How about statistical evidence? Well, if Republicans are threatening NPR with the loss of funding, they could slant their coverage to placate the legislators criticizing them, or they could slant it the other way to bolster their support from the other party. In either case it compromises their neutrality, but now you can find "evidence" of this in any divergence from neutrality in either direction. Since they couldn't reasonably be expected to be infallible in the alternative, that doesn't prove anything.

So you make people aware of the incentive, because that's all you're really going to know about in practice.


frankly, any evidence besides zero would be good, but ideally any evidence which is convincing. It's up to the conspiracy theorist, not the audience, to come up with such evidence, whatever it may be.

an example of evidence of such a conspiracy theory would be internal emails telling a reporter to go easy on the US government because a small portion of funding comes from it, or to attack X because the US government wants them to

statistical evidence would work too if it proves the claims of bias somehow, I leave it to you to figure out some examples


> So you make people aware of the incentive, because that's all you're really going to know about in practice.

Ad Fontes tries to rate news media on the type of reporting it does and the general political skew. This doesn't capture everything, but it can be done. Except for specific topics I think it's slightly better than incentives in general, though incentives are important too.


Twitter isn’t media? They call themselves ‘social media’ in their AppStore description.

https://apps.apple.com/nz/app/twitter/id333903271


A social media company is a media company in the same way that a cyberspace company is a space company.


Social media companies are media distribution companies. They're analogous to the street-corner newspaper and magazine shop, except they only occasionally pay their content producers. They're more related to media than cyberspace is to space.


Tell that to Starlink.

And social media companies are more like convenience stores that also carry newspapers. The large majority of tweets are not by media outlets.


There are just a ton of "letters to the editor", now.


> And it makes sense for the label to be applied specifically to media entities because journalists are supposed to be unbiased

This has never been the case. Never. While some journalism sources operate in a facts-only manner, all journalistic sources have bias as to which stories they research. And historically, the press has been about propaganda, editorials, and selling papers at least as much as about reporting.

Labeling news organization as "government-funded" is less informative than labeling them as "propaganda" or "editorializing". The major reason to so label them is, itself, propaganda. With the second reason being a warning to the reader to practice even more diligence than normal.


> Labeling news organization as "government-funded" is less informative than labeling them as "propaganda" or "editorializing".

By your own reasoning, those other labels would be redundant. Whereas "government-affiliated" makes the reader aware of a specific kind of bias that not all media entities are subject to.


It's less helpful when those are the only news organizations that get a label. At least in the past newspapers would helpfully label themselves as the political party they supported. There's even still a Herald-Whig :) .


China controls their state media, NPR/BBC etc. have state funding but remain editorially independent.


Yes, I know. Just pointing out that media isn't the only industry that's state funded to the person who's comment was just "media".


[flagged]


I know China requires Communist party committees within most large businesses. It would surprise me if this is not also the case for their news media. Note that these aren't affiliations, but actual political organizations within the businesses.

The Republicans control the house. The US is not a land of political "rulers", at least not at the moment (arguments can be made for FDR's presidency).


That seems like a contradiction.


This is why you can't stop at "who funded it" as an indicator of bias and editorial control, but have to look at what is actually produced as well.

Clair Cameron Patterson famously took money from the leaded gasoline industry to help fund his research demonstrating the harms of leaded gasoline.


If you build editorial independent into a legal charter, and have a government that isn't authoritarian and protects the rule of law, why is it a contradiction?




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