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I think both things are true.

Googles results got stagnant and Google overall was complacent. ChatGPT is capitalising on this.



I'm just trying to emphasize that most people only care about results. I think it minimizes Google's problems to think it is some technical stack problem. The problem is that Google has a disconnect with some quanity of users on what good search results look like. If Google and the users can't agree on the correct search results... Who is wrong the person doing the searching or google?


User: good search results mean I get the answer I’m looking for within seconds of clicking the top organic result.

Google: good search results mean the user clicks on an ad this time but the results look plausible enough they’ll come back for their next search.


I can't even figure out what I'm looking at when searching google. I get completely overwhelmed. I remember when I use to be able to craft google searches and get one result.




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