That's exactly the problem, a reward in the face of repugnant behavior. I wasn't going to respond, but I found this comment pretty depressing so I have to ask you: You seriously believe being rich is a license to be a douche? Or that everyone's allowed to act however they want to food service workers, or the people that guard you while you sleep? Or anyone at all? What if, for example, someone had to be a waitress to save up money for college? Sure, she could start a business, but what if she has literally zero money and no contacts, and she was just born like that?
What's depressing is how often people don't think of other people.
Being rich in this case wouldn't be a reward for his attitude, but for solving the problem of people who want secure, usable backup systems.
I'm not saying being rich would entitle him to any particular behaviour; they're orthogonal things.
About the hypothetical waitress, either she could find another job to pay for college, or otherwise her ability to go to college depends on cperciva getting rich.
There are other examples where you could argue that raw capitalism may not be in the general interest. Think, for example, of real state; that's more of a zero sum game. In my area, rich foreign people are buying most of the real estate for summer houses they'll visit once every other year or so, while locals have a hard time to find a first accomodation due to pumped prices. Many people have to migrate to save up for a house here. Since the utility of that real estate is way lower for the foreign rich than for the local poor, I claim that in this case raw capitalism is reducing overall value.
What's depressing is how often people don't think of other people.