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> we believe users need further transparency on how this works, so we've been proactively addressing this

I feel like shooting someone every time I see them (or for that matter, anyone else) doing things 'proactively' (at least three times in the comments of original blog post). My BS meter goes all red on that. What does 'proactively addressing issue of transparency' mean? Even the sentence itself is not transparent.

I seriously wonder why so many companies communicate using language like that. Is it because of law? If instead, he'd say "well, we really screwed that one up and we want to apologize; right now we're trying to figure out how to fix those issues, please be patient" - could that get them sued, or what?



The funny thing is that proactively means exactly the opposite: by their own initiative, instead of waiting for someone to find out using a proxy.




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