In short, we don't do anything that you couldn't do yourself... we just make it a tad bit less painful.
The general pipeline is this: scans come in, they get processed (human/OCR), the company is looked up, request to unsubscribe is sent, your phone is updated. In 2 months we follow up with you to make sure they honored the request. If not, we'll follow up with them on your behalf (by our lawyer - FTC FTW).
The app basically provides convenience. We've just spent a year building up a database of who manages customer lists at what company, who the privacy officer is, whether they have customer suppression lists, etc. That's where rubber & asphalt really meet. As with each scan that comes in the DB improves.
I get junk mail to a PO Box and two street addresses. Most of our junk mail is my SO's name, some of it's in mine. When I subscribe to a magazine, I sometimes use a different middle initial, which tells me who sells my address. AFAIK, none of them have our phone numbers.
How does this work for varying names in the household and multiple addresses?
We receive 8 inches of junk mail every two weeks, mostly catalogs and CC offers, so can't wait to try this once I know how I can use it for our situation.
Can you please elaborate or provide some explanation so I can understand? Thanks!