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We glued together content moderation to stop soccer pirates (mux.com)
174 points by dylanjha on April 25, 2023 | hide | past | favorite | 229 comments



So, a lot of users in this thread seem to be misunderstanding what Mux is, and how the "soccer pirates" interact with their service. Let me clarify:

Mux is a streaming infrastructure provider. They provide services for companies who want to stream video to their users -- news web sites, video chat services, etc. Kind of like web hosting, but specifically for video. They are not a video content provider; they do not sell subscriptions to end users.

Mux's problem is that pirates will sign up for their service to restream pirated video content, like live sports streams:

Official stream --> pirate --> Mux --> viewers

When this happens, Mux usually gets stiffed on the bill, and if the stream stays up, Mux gets legal nastygrams from the content owners. So it's in Mux's interest that they detect these pirates quickly and terminate service before they run up too much of a bill. The blog post explains how they do that.


Regardless, the tone of the post made me dislike Mux, whereas before I had a neutral opinion of them.

I'm left wondering if they also forward these details to the copyright holders or the FBI.


It would have been better for the post to put the motivation up front, and then explain how they deal with the problem, instead of the other way round but I'm not sure what issues you have with the tone.

What they do here (preventing "piracy" and reducing cost) is no different from what other hosting platforms do.

FWIW, I didn't get a bad impression and learned about MUX in the first place (good).


[flagged]


Can you rephrase that in less toxic terms?


Poster above me is spreading FUD without any evidence. I'm showing what their behavior comes across like: whiny and entitled, pointing that out is not toxic.


There's probably a point here that they offer free credits and other ways for people to get "free bandwidth". So this is a way to avoid less friendly strategies to get pre-payments on this stuff, at least without going through a sales team.

I enjoy being able to sign up and just try a thing without interacting with a sales team, but... I mean. This is a video CDN, not a newspaper subscription. I definitely know what I would do (but I am not a successful business)


>Mux gets legal nastygrams from the content owners.

Doesn't the DMCA give several days to remove the content? At which point any stream will be long gone anyway?


That's not correct, there's no time allowance to remove. What there is, from the person issuing the DMCA, is two weeks before you can start legal proceedings.

You could argue that this means that you don't have to act for two weeks, but in practice this is where if you got into legal proceedings you'd be looking at damages claims for the period.

You get two types of hosting providers: those who act promptly and those that don't. Those that don't, mostly fall into one of two camps: conscious safe spaces for piracy (and potentially other dubious content) and providers who don't have the facility to do anything promptly (e.g. no 24/7 NOC looking at email notices).


> That's not correct, there's no time allowance to remove.

Letter of the law (17 USC §512) is that the service provider is required to "act expeditiously to remove, or disable access to, the material" upon discovering that it infringes upon copyright. The law doesn't define precisely what "expeditiously" means, but it's understood that it should, at a minimum, be handled at a similar priority as other urgent business requests. You don't need to wake someone up from a dead sleep to do it, but you can't sit on the request either.


DMCA only applies if the pirate stream is showing a signal from a US broadcaster (for soccer, NBC or Fox Sports). As soccer is a global sport, live games will usually have pirate streams from many different countries' broadcasters, not just the US.


In that case, isn't this a similar situation platforms like Twitter or Youtube find themselves in, where they don't want to take full responsibility for moderation or suddenly they're liable for all the harmful content on their platforms, but on the other hand they're forced to moderate just enough to avoid governments forcing them to be on the hook?

It seems like such a weird place to be in.


Section 230 seems to say they can moderate if they want, and have no obligation to do so, or to not do so.

Seems like they're motivated to moderate in this case, because this usage costs them money and the users that sign up for this type of usage tend not to pay their bills.

IMHO, it might make more sense to work on usage tiers, sales calls, and collecting good payment before incurring large costs, more than a pipeline to inspect user content, including sending it to an uninvolved third party (Google Vision), but maybe that's just me.


Agreed. Why you would accept stopping the buck and not work with your legal team to proxy litigation the same way all big tech does is beyond me.


1) You can't effectively proxy litigation to J. Random Pirate with fake contact information and a stolen credit card.

2) Even if you did, you're still out the cost of the services they used, which can be considerable (especially if you let their service keep running until the DMCA notices show up).


Yeah I was one of the confused at first. Throwing my hands up saying who cares pirates going to pirate. But this is different. They are abusing this service to stream illegal content, vs tapping directly from the akamai stream which I've seen in the past.


Sigh... f*ck sports leagues/governing bodies. The reason some honest people pirate streams for sporting events is because they make it so annoying to pay for them. Some examples...

I live in the US.

I briefly took an interest in the EPL. If I wanted to watch all EPL games (or have the option of watching any particular EPL game), I'd have to subscribe to Peacock _and_ Fubo -- and I'm still not sure that gets me all games.

I briefly took an interest in the NHL (this was years ago, granted -- things may have changed). If I would have subscribed to their service, the ONLY team whose home games I couldn't watch would have been the TEAM OF THE CITY I LIVE IN (i.e.: "my" team).

My two favorite sports, though, are Cycling and F1.

I LOVE cycling. To watch every UCI race, I'd have to subscribe to GCN+ (they have the Giro), Peacock (they have the Tour de France and La Vuelta), and Flobikes (they have most of the Classics races).

THE ONLY sports governing body that has figured this out (for sports I like, anyway), is F1. I pay F1.com $80 a year and get MORE content than I would if I watched the races on ESPN. I can see EVERY RACE, EVERY QUALIFYING, EVERY PRACTICE. I can even choose WHOSE car I want to see the first person view from.

If you want to "stop pirates", make it easy for them to give you money and watch their favorite sport.


If you lived in the UK, supported Tottenham and wanted to watch all their games in the 2021/22 season you had to:

Subscribe to Sky Sports (around £50-60 a month) for the Premier League games.

Subscribe to BT Sports (30 a month) for the Saturday early kick off Premier League games and the Europa Conference League games.

Subscribe to Amazon Prime for the 3 random weeks when they are showing the Premier League games instead of Sky.

Subscribe to Premier Sports (£12 a month) to see a Europa Conference League 2 legged qualifier.

And even then you couldn't see all the games legally in the UK because of the 3pm Saturday black out. You are forced to find a stream from another country where they are broadcasting the game.

Then when you are subscriped you get wall to wall gambling adverts during half time. For every other product you subscribe to, it is to avoid ads, but not television.


If you watch Tottenham despite all that, you deserve the pain their football causes.

Jokes apart, is the BT Sports "early kick off games" completely different from the Sky Sports game you mentioned? That's ridiculous. I was in England in Summer 2019 for the cricket world cup, and was shocked at how difficult it was to watch the games on TV. Wimbledon was very easy though, so maybe Tennis is way more popular?


Tennis is definitely not more popular.

It's odd that you seem to think popularity = it would be easier.

Soccer's popularity is what causes this issue because there is so much money to be made by splitting it up and selling to multiple companies rather than just one cheap, easy solution.

If Tennis attempted the same it would be so detrimental to its viewership it wouldn't be able to survive.

Unlike soccer which is so popular it can get away with it.


This is not about popularity though. Wimbledon is in a particular class of sporting events, known as the Crown Jewels, that are protected and must be shown on free to air terrestrial tv.

https://en.m.wikipedia.org/wiki/Ofcom_Code_on_Sports_and_Oth...


> Soccer's popularity is what causes this issue because there is so much money to be made by splitting it up and selling to multiple companies rather than just one cheap, easy solution.

The reason they are split up in the UK is to stop a single pay tv gaining a monopoly on the broadcasts like in the past. So even if sky wished to pay all of the monies for all the games they can’t, they are limited to a set number of game blocks they can purchase, so the other providers get a chance at showing some games too.

It was meant to be a “good thing” but turned into the mess we have today.

However IIRC this only covers the premier league, TV providers can bid for all the games in other leagues. But not really much of a football fan so I don’t follow the subject that closely.


It would have made more sense to make the broadcast non exclusive….


> It's odd that you seem to think popularity = it would be easier.

Yeah, I can see how my line of thinking doesn't make sense. I was thinking popular -> can earn more from ads, less popular -> need subscribers, but there is no way tennis shows more ads than football

In India it'd be unthinkable to put cricket on paid channels, because the money is from putting ads wherever there's space


A lot of European countries have a list of events which must be freely available. I guessing Wimbledon is on that list in the UK.

Check out: https://en.wikipedia.org/wiki/Ofcom_Code_on_Sports_and_Other...


heh. not sure if that's a internal joke from them... but they did wait until nobody is getting signal from airwaves to put in place rules limited to airwaves distribution. bloody marvelous.


How do? This list was drawn up in 1991 when pretty much everyone was still using signal from airwaves


I think most people got "signal from airwaves" in 1996.

Most people still do, although don't necessarily use it very much.


Does iPlayer over Wifi count as "signal from airwaves"?


There are certain sporting events which are required to be broadcast free on terrestrial TV. Wimbledon and the FA cup final are the two that I can remember this applying to off the top of my head.


Infuriating. I was pissed because I couldn't easily watch "all games in a given league". You only want to watch your team, and you STILL have to pay for four services to get "most" of the games.


I'm not a football fan but that 3pm Saturday Blackout thing is so archaic:

"The football blackout is the rule that no Premier League, Football League or FA Cup matches be broadcast on live television on Saturday between 2:45pm and 5:15pm. Games may be played on that day and on that time, but they are forbidden to be televised – with Saturday televised kick-offs mostly occurring at 12:30pm or 5:30pm."

"This follows a rule set in place since the 1960s, when Burnley chairman Bob Lord successfully convinced fellow Football League chairmen that televised matches on Saturday afternoons would negatively impact the attendance of lower league games."

"He was convinced, for instance, that if Manchester United were to play Liverpool on Saturday at 3pm, fans of lower division teams would instead opt to watch the match on television instead of attend the match of the team they actually supported."

"As a result, the financial income of lower league football would be reduced."

"More than 40 years on, the rule is still in place. Foreign matches are also affected by the blackout – a broadcaster would not show the first 15 minutes of a match in La Liga that kicks off at 5pm UK time, for example."

Source: https://archive.is/DQwsk#selection-1539.0-1601.218


There are cheaper ways to hurt yourself than trying to watch Spurs.


Me: While this is amusing, come on, they're sixth in the Premier League, this is not in any way what a masochistic relationship with a sports team looks like.

Also me, Googling:

> Tottenham Hotspur's performance against Newcastle United on Sunday was so poor that the club is going to refund those that came out and showed support for the team.


So that result aside, they're not awful but for the money they've put into their team and their stadium (and the raised expectations that has brought) the return on that has been pretty poor domestically and in Europe


I'm in the UK. I wanted to watch the recent Masters golf tournament and it turns out it was on Sky Sports. They also had a deal for six months subscription at ~GBP18/month on a month to month streaming only contract. Fine I thought, I also enjoy F1 and 20/20 Cricket, I guess that's reasonable value for three sports I have a passing interest in.

Upon reaching the checkout it turns out I needed to pay another GBP6.99/month for something called "Boost" to allow me to watch in 1080p.

I gave up.


What is the 3pm saturday blackout?


Games that happen at 3pm on Saturday are only allowed to be shown on TV to, uh, every country in the world except the UK. It is the stupidest holdover from Olden Times which has meant the fixture list is now fragmented across almost the entire week to accommodate broadcasters whilst attendances at those matches are still (modulo e.g. being a Monday night) "good".

https://www.football-stadiums.co.uk/articles/football-tv-bla...


No matches are televised in the UK on Saturday Afternoons between 3 and 5:30(?). Allegedly, it's to encourage people to attend games rather than watch them.


Not so much to encourage them to watch Premier League games (the ones that would otherwise be televised) but to encourage them to go to support their local team with hundreds or thousands of others.

In this way, at least, the motivation is pleasingly different from the US blackouts which are aimed at getting you to attend the home games of your big league team.

I don't understand why half the games are still played at 3pm on Saturday at all. Yes, it's a very convenient time, but if 60% of the games already get moved, why not move the others?


The split in EPL matches amongst different providers is because of the EU trying to stop one company dominating the broadcast of matches. They were trying to introduce competition but they didn't really think of how it would affect the viewers.


Coming soon - Apple TV! They also bidding for Premier League...


MLS Season Pass on Apple TV has been great. Way better content, way better stream quality, and no blackouts. Such a better experience than the hodgepodge of OTA TV, ESPN, ESPN+, FS1, RSNs etc that it has been in previous seasons.


It’s been great in many ways, but the user interface is horrible. Why they show the scores on the thumbnail for replays is beyond me. Time shifting is all about not knowing the outcome beforehand. It’s as if this was created by people who don’t understand sport ball at all. But I don’t know what excuse they can use for burying the replays in the first place such that I found others on the web thinking the same as me—that only recaps are available for past matches.


On several platforms you can disable the "Show Sports Scores" setting. However it is ridiculous that setting doesn't exist everywhere they support Apple TV (for example... macOS).

The full replay thing is also silly, but they did change that recently. It's now a separate tile instead of a long press on the latest tvOS/macOS.


wait, uk still have the 3pm Saturday black out?


It's free to watch down the boozer mate.


Exactly this. I am a rabid women's soccer fan. I study and follow the draft like a professional coach, watch as many matches as I can, drive three hours to NWSL matches when I can, try and catch overseas games when possible, and I am continuously frustrated by the broken state of sports streaming. The NWSL shows up on ParamountPlus, unlesss its on CBS, unless its on CBSSN, unless its on Twitch on like three different Twitch channels - it is maddening as a hardcore fan and in no way leads to a casual fan having an easy time to watch.

I am heartbroken too at the amount of historical matches that will be lost because they simply aren't available. NWSL, FA WSL, International Friendlies or International Cups. It will all be lost over time as streaming partnerships change. The key to making better players is a better soccer culture and that means the key is to have them watch the game, love the game.

I have had seasons where I have almost quit as a fan because how frustratingly disorganized it all is. I know partnerships are important, but these leagues need to start pushing for their own streaming infrastructure or unified streaming partner or they will see the sport tip into irrelevance with the general public.


Yes, americans gets screwed over with the CBSSN matches, as it requires a cable account. To top it off, the replays of CBSSN matches take up to 48 hours to appear, while CBS matches up to 24 hours, and P+ much shorter.

The twitch deal ended last season, but americans only had to deal with one twitch channel, which aired the twitch exclusive matches. The other twitch channels were exclusively for international viewers, and they had to have multiple channels due to matches being on at the same time.

With the twitch deal over, international viewers can watch on NWSL's own website again, like we did years ago, before the ESPN and later twitch deals.

When it comes to international sports, the whole "where to watch" is so painful, especially women's sport, as it's covered less, and most broadcast deals are in the local country, and very rarely international coverage at all.

The brits have done a great job with FA Player, but also in selling the international rights to broadcast companies. Their lawyers though... the rights contracts are so shitty. To take England/FA WSL as an example, Viaplay bought the rights, and they air the matches that receive proper tv production in England (2-3 matches per round), but they also force FA to geoblock the other matches, so we can't watch them live on FA Player, only on demand 24 hours later.

They even geoblock short clips on twitter. Utterly bizarre, as these international broadcasters aren't posting similar clips.


I presume you're fairly knowledgeable of men's soccer too, even if it's not your cup of tea.

What are important things that are different in the women's game? Tactical style, practical impact of rules, physicality of contact fouls, etc? Are brawls (controlling for country/culture) as common in women's soccer as in men's?


Brawls no, not that I'm aware- though there are very opinionated fan-bases and supporters groups even state-side who have had great success protesting owners, abusive coaches, etc. In England the women's game was banned for fifty years so likewise, the fan base never developed the same way as the men's though that's changing.

I tend to watch big matches on the mens side so I will answer what I can. The physicality of women's matches here in the states is high, just check out I think Sierra Gordon on twitter a few days ago where she posted a rather, surprisingly, dirty blindside play by Alex Morgan. The women are scrappy, and play rough physically like they are in college still- whereas the men tend to hold themselves back more if you watch closely. The women tend to play every match of the league full throttle and that's because by the end of the season, you usually have four or five teams fighting for a playoff space.

Women foul more as their technique is generally worse, because of a lack of high level coaches in the youth side to engrain habits. That being said, they don't complain and fake like the men do. Some preppy youth players come in w that prep-school attitude as I like to call it, but in a season or three its usually out of them.

Tactically the game is slower, the game has more upper 90's goals, but a lot of that is lack of proper youth training too. Canada's womens soccer team had a female coach who drilled average passing speed as a team into them and they almost rivaled the mens statistics. I think that was 2011 or 2015 and they did v well. Do some research on that and you can probably find a whitepaper. Average passing per minute or something like that. Tactically too, a superstar or two still is capable of greatly influences the game at a high level, like basketball.


There's a common polycule meme where every new member pays for a different digital media subscription service and it's shared between everyone. If you get together with a few friends it's possible to split the costs of all these services. If you're sufficiently tech savvy, each person can run a VPN from their home so it doesn't look suspicious from the streaming service's end. Here's a video showing how to do this with Netflix [0].

I remember growing up it would be really common for people to split the cost of a PPV fight and VHS recordings would be passed around. It seems pretty similar.

Community-based media sharing is great. I wish it was possible for me to lend all of my Steam games when I'm not using them.

[0] https://www.youtube.com/watch?v=9CunwUs08og


I have no interest in doing all that work to share. I do have an interest in paying hundreds of dollars to guarantee access to any game, any time, any place I want, but apparently that is not a product they want to sell.

For example, I would pay $200+ to watch Tennis Opens, but I need it to be a simple transaction and 1 click to watch the game from the schedule page on the tennis association website.


Tennis is better than most sports with the glaring exception of watching the grand slams (which are the 4 biggest tournaments!). Otherwise TennisTV does a pretty good job of letting you watch all other tournaments live/on-demand. So, not as good as the F1, but sounds better than the EPL, NHL, etc.


> Community-based media sharing is great. I wish it was possible for me to lend all of my Steam games when I'm not using them.

You can do that, actually. It has some pretty big caveats, but if you are not actively playing anything on Steam then your library can be lent out to others... all you have to do is sign into their computer using your Steam credentials.


You can also just share your library with another account.


done this, the whole account gets locked iirc, and not just specific games


Wait, Steam offers you a "share library" feature but then locks your account when you use it?!


Not as in an account ban, it just only lets one copy of the game in question (or one game total? Haven't used it much) run at any given time. No different to lending your friend a Nintendo cartridge, except that it requires less running around. :)


Only one person can play from your library at once. So you are essentially lending the whole nintendo.

The frustrating thing is just that I cannot play free games on my steam account (hi dotas) whilst lending a paid game to ma famile.


They've fixed that. I had the same problem a few years ago and now if you properly add the game to both libraries it works fine.


> If you're sufficiently tech savvy, each person can run a VPN from their home so it doesn't look suspicious from the streaming service's end.

If I'm going to the trouble of exposing a VPN service over the internet for my friends, it's not so I can also pay for a streaming service.


I think for polycules it makes sense to have such practices, as a filter for people who don't want to contribute/share even something as simple as a subscription, and to make sure that they are on the same page with the membership of the other partners: if they don't agree with sharing the password, they might not be a good fit. People in polycules share partners, which is something so intimate, most people wouldn't be ready to do it (me included). It takes a lot of work and communication to maintain not just one relationship to one person, but multiple ones to multiple people. Paying for a subscription that you share with others is comparatively easy. And obviously, for existing members, having additional people means more subscription services you can watch.


> I wish it was possible for me to lend all of my Steam games when I'm not using them.

I suspect there are so many great deals on Steam specifically because it's not possible.


> If you want to "stop pirates", make it easy for them to give you money and watch their favorite sport.

I don't disagree, but that isn't something Mux is in a position to do. They just provide video streaming infrastructure -- they're in no position to demand that various sports broadcast rightsholders change their policies.


That's fair. My main objection is labeling _everyone_ as "pirates". Technically, yes, they are pirating the steam.

But some of those people are also PAYING to watch plenty of games in whatever sport they are "pirating" streams for. Calling these people "pirates" fails to acknowledge that they are also "paying customers" who are frustrated with how complicated it has become to pay for the product they want to watch.


The people that Mux are applying the word “pirate” to here are the people doing the streaming, not the people watching the streams. The people doing the streaming aren’t only “making paid content free to access”; they’re also putting up ads on these sites, making a profit off of IP they didn’t create.

It’s analogous to bootlegging: buying a fake Gucci bag is not unethical; but producing one is.


More importantly, for-money streaming pirates are terrible customers Mux doesn't want to do business with. The kinds of pirates we're thinking about from a decade ago weren't trying to make a quick buck, so they were using things like BitTorrent that had everyone sharing bandwidth.


> More importantly, for-money streaming pirates are terrible customers Mux doesn't want to do business with.

Yep. Their entire business is illegal, so breaking a few more laws by signing up for CDN service with a stolen credit card is no big deal.


> My main objection is labeling _everyone_ as "pirates". Technically, yes, they are pirating the steam.

They (Mux) aren't doing that. The blog specifically talks about going after the people using their platform to distribute the streams, not the people trying to view them.

Having your service used to distribute pirated material is not good. Becomes a big liability, especially if you aren't proactive in trying to stop it.


But they're not paying Mux. Why so angry at Mux for shutting down abuse of their system?

The whole comment section is weird. Is people not realizing Mux has nothing to do with sports rights? They're just a streaming provider that gets misused and have to foot the bill when people use them to stream stuff illegally.


Fair, but that's not the consumer's problem either.

Gaben is right. Piracy is a service problem.


I agree, since Netflix and others are around I don't see much point in spending time and effort on finding a pirate copy of movie X that I can't find on the streaming platforms. i typical move on.


There's definitely a trend of moving back to pirating, just because all the studios and channels are opting for their own service and removing content from Netflix. I don't want to pay for Netflix, Peacock, HBO, Disney+, etc. Not to mention, the tools for finding, downloading, and locally streaming content has become super easy.


Can confirm.

We had a shared-house discussion recently about this. Everyone put their hand up to pay for one streaming service, except for the people who said they'd prefer to pirate their video because it's so painful to pay for.

They did not do the same for music because it's unnecessary - everyone has their own Spotify/Apple subscription that gives them access to all the music.


Heads up that a Spotify family plan is cheaper for 6 people than 6 individual plans.


What happens to that if one of us moves out and has to go back to a single plan?


I just want to buy reasonably priced DVDs.


As I slowly grow crotchety and old I've really become fed up with the giant corps. I've taught dozens of both older and younger folk how to use a VPN and a torrent client. I've had one parent accuse me of teaching their teenager how to steal. I told them you're damn right, your kid is a sharp young woman and she is learning from the best.

Media companies like to claim that each act of piracy costs them huge sums of money. That isn't true, but I wish it was.


F1 has this absolutely nailed. I fear that if it gets popular enough in the US ESPN will buy exclusive rights and then you'll have to have a cable package in order to watch it.


It was easy for them to nail it and un unfair comparison to soccer or cycling.

In F1 there is only one serie/league. And that doesn't give you access to all 4 wheel motorsport, let alone openwheel ones. An F1 subscription doesn't give you access to formula E, formula nippon, national formula 3 championships, or the different motorsport series accross the world. Nor does it give you access to rallying. MotoGP did the same and I used to watch all their races. Now since I want to watch cycling anyway I only pay for eurosport which allows me to watch most races as well as superbike, moto and car endurance, as well as some rallying and formula E. But there is no way I will pay separarely for MotoGP and F1. In that case they just lost a viewer for good.

Also, for 1 F1 grand prix there are 20 to 50 soccer play or cycling races. The thing is cycling races and tv rights aren't managed by the governing body, but by different orgs. On one hand this is annoying to us because ASO, RCA and Flanders Classics (the 3 majors organizers) can sell rights to different channels. On the other hand a monopoly wouldn't necessarily better for the sports, the riders and the smaller races. If there had to be a monopoly, I would wish its shareholders would be the racers themselves but that won't ever happen.


It actually hasn't, which is really frustrating. It's not possible to watch F1 online via F1TV in Germany - you must watch it via Sky who have purchased the exclusive streaming rights up to 2024, which is €20/month or so (and means you only have the German commentators, AFAIK). At least Sky don't force you to pay for a cable (or satellite) package - it is possible to pay just for a basic sports streaming package.


I always wonder if that is a good decision for the sport in the long run. There is no way I'd subscribe to cable and ESPN to watch F1. That means I'd stop following the sport and the probability of me again spending > $1,500 on tickets goes to zero.


I hope that whoever the executives are over at the MLB who decided that blacking out games on streaming services was a good idea, are well into their 60s and 70s and will be dying or retiring soon.

I lived a ten minute walk from the Cubs' stadium and really wanted to watch every game. I moved to Chicago the year before they won the world series and got to experience all the build up, so was extremely excited to follow them.

But even though I had a MLB.tv subscription, from T-Mobile, it was completely useless the entire time I lived in Chicago. The Cubs' games were on an over the air network, WGN, for decades, so I had to spend money for a one time expense of an antennae to be privileged to watch some games and the added inconvenience of switching away from my streaming box.

Soon after they won the world series, they moved to a cable only network Marquee. I would have been forced to pay for cable to get the same shitty experience of watching only some games. I ended up only ever watching games I was physically at or when a game aligned with the exact time I happened to be at a bar with it on in the background.

Blackout rules feel like a completely untenable situation if baseball wants anyone under 45 to get in to the sport.


You're completely right, and as a baseball fan myself I deeply sympathize, but it's not so much MLB that is the problem (today) but the patchwork of cable-based Regional Sports Networks (RSNs) that have contracts for exclusive broadcast rights from MLB that were inked years ago. In a lot of cases teams even have ownership stakes in their own RSN. So now all the local broadcast rights (and $$$) belong to these RSNs instead of MLB themselves. And most/all of them broadcast exclusively on cable and offer limited-to-no streaming options.

There's been some hinting from MLB that they know blackouts are painful for fans, but without being able to alter/cancel the RSN contracts they're up shit creek, legally speaking.

What's interesting right now is that Diamond Sports Group (Bally Sports) just recently declared bankruptcy and they own/operate the RSNs for almost half of MLB teams. They are behind on their rights payments and MLB is trying to forcibly get broadcast rights back so they can presumably stream on mlb.tv. If that happens it could give MLB some power and put the issue more front and center. Maybe. Here's hoping.

And I don't mean to white knight MLB here, they made this bed for themselves by making exclusive deals with RSNs in the past. But now it's not as easy as MLB just ending blackouts by decree. Not without a lot of lawsuits.

But someday it has to happen. For the good of the game and fanbase. Please be soon.


Seems like Marquee has some relationship to Bally and Sinclair so hopefully the bankruptcy helps. But it is absolutely disgusting to me that the network was created just to make it harder to watch Cubs' games so they could make more money after decades of them being free to watch. It wasn't some old regional network deal, the network was created in 2020 when cord cutting was well underway.


Oof that's dumb as hell I didn't realize it was such a recent deal


>Blackout rules feel like a completely untenable situation if baseball wants anyone under 45 to get in to the sport.

It's crazy thinking about baseball growing up. It was just on TV. Or it was on the Radio. Or it was in the newspaper. Either way, it was everywhere you looked during baseball season. These days its a different world. People don't subscribe to the newspaper and see the big win on the front page anymore. They don't listen to AM radio swing by swing while they drive, cut grass, watch their kids, operate the cash register at work, doing whatever with the game on. It was so amazingly unavoidably accessible.

These days its totally locked down. You can't fire up any TV you encounter and get to the game in a few presses of a remote anymore. You can't be sure you'd see the game when you'd go out in bars, much less overhear anyone's AM radio. Executives forgot why baseball became America's pasttime: because it was in your god damn face all the time! It's like making friends, you tend to make friends with the people life happens to have you spend more time with, like your classmates or coworkers you spend the bulk of the day with. Baseball is really in a death spiral with the direction of the current mlb office IMO. And that is to say nothing about the actual state of the game of baseball (various hardly punished cheating scandals, favoritism in officiating, juiced balls, etc).


I had an MLB.tv subscription for many years, paying like $140 a year. In the UK, so nothing was blacked out... great... except last year find out they sold post-season rights to BT Sport so nothing in the post-season was available live AT ALL on MLB.tv in the UK. Forget it, did not renew this year.


As someone who's in Asia who loves to watch baseball, it is so hard to subscribe to live stream. I have no choice but to resort to illegal streams. MLB.tv outside the US will cost me $24.99 per month. What the fuck. The only option I have right now is Apple TV+ which has Friday Nights Baseball live, thank you Apple.


>As someone who's in Asia who loves to watch baseball, it is so hard to subscribe to live stream.

That's not just a problem outside the US. In order for me to watch my local team's games (well, 130 out of 162), I must have a cable TV subscription (minimum package that includes the specific channel ~$100/month) -- even to watch the games on the channel's streaming platform.

MLB.tv is worse than useless, as those with local broadcast rights require MLB.tv (as well as other channels) to black out games that they carry.

I'd happily pay MLB.tv (or anyone else) to watch my local team's games $24.95/month. But I can't even do that!


I don't get this complaint- there is no difficulty in watching the games. IIRC no game would be blacked out for you (besides the handful of national TV games?). You might disagree with the price, but streaming baseball outside of the US is quite simple.


Considering I just paid $74 to Youtbe TV just so I could watch one month of NBA playoffs, I'm sure $80 per year would get you laughed out of the room. They know exactly what they're doing and exactly how much pain they can inflict on the fans to extract the maximum amount of money. Though I do think that kind of short-term MBA thinking causes long-term damage to their brand and product, but they don't know how to calculate that in their quarterly earnings reports. In my mind the Olympics is an example of where the long-term damage is really starting to accumulate, I know several people that used to be big Olympics fans 10 years ago that couldn't be bothered last time around because of how painful NBC makes it.


100% agree. I watch Bundesliga, with sky Germany over VPN you could watch all games 2/3 years ago, not some of them are on DAZN which also charges. ChampionsLeague used to be sky as well, not its prime. Not to mention English, Spanish and Italian league. I watch 4-5h soccer a week throughout the league based in time and interest. Without pirating I would have to pay several hundreds of dollars. Ridiculous.


Without pirating I don't even know if I could watch my 1 hr game per week.

Now im literally paying pirates. Its a pittance and its much better service.


Here's a take on this with pictures

https://www.theoatmeal.com/comics/game_of_thrones


> If I would have subscribed to their service, the ONLY team whose home games I couldn't watch would have been the TEAM OF THE CITY I LIVE IN (i.e.: "my" team).

They don't want to cannibalize in-person attendance where fans pay for $300 tickets and $20 pints of beer.


This is one reason why I watch esports. The game makers see it as advertisement for their game so they pay for the leagues and shows.

I can watch all of it on YouTube or Twitch for free.


Surprisingly world rally championship is also amazing with this. A very affordable subscription to wrc+ gets you live coverage, summarized coverage, highlights, specials, historical reviews, as much content as you'd want really!


I was actually considering becoming a WRC fan... especially after I was watching some YouTube highlights and saw that Cyril Abiteboul is a team principal! Where do I subscribe? And... you promise that it's similar to F1 -- where I pay one company one price and get all the content?? :-)


BTW, that sums up my ask for sports leagues/governing bodies:

Let me pay ONE company ONE price and get ALL the content.

Pick the price! I don't care. If I like the sport enough, I'll pay it. If I don't, then I'll find another sport.

Just don't make me spend hours wading through online articles trying to answer questions like "How many streaming subscriptions do I need in the US to watch all UCI events?" (I did this, it was painful).


Wish the Super Formula offering was comparable!


> THE ONLY sports governing body that has figured this out (for sports I like, anyway), is F1.

No. The only ones who figured it out is the NFL. F1 shafted Germany after youg Schuhmacher came into F1 and German Sky bought exclusive rights.

The NFL? Intl Game Pass €190 per season live streams, instant repeats no adverts, various show, dedicated tv apps, no limit on number of devices, high def.


In the USA, there is no way to simply pay the NFL or even any other entity to stream every single game.

American football, ice hockey, baseball, basketball all have “black out” games and other bullshit, plus many times require a secondary subscription to a “TV” subscription, where you then have to hunt down which media provider is streaming the game.

I would rather save my time and just not watch sports. Only US soccer is decent because you can simply pay Apple and guarantee watch all the games.


> I would rather save my time and just not watch sports. Only US soccer is decent because you can simply pay Apple and guarantee watch all the games.

This is exactly where I am. I grew up playing sports and I do enjoy watching them, but I never had TV growing up (thus never got "hooked"), and having to play the blackout game absolutely infuriates me.... so, I just don't watch.

Not opposed to paying by any means. In fact this post has informed me of F1 (in USA) and Apple TV+ (MLS) having no blackouts, so I actually just purchased F1 [0] (already had Apple TV+).

So I know I'm only a single person but F1 earned a purchase from me because of no blackouts.

___

[0] https://i.imgur.com/zs45cZp.png


Ah, sorry then :-(

F1 is great in the US. I can't speak to NFL -- I don't watch it. However, I suspect it may be a better deal in Europe (where they are trying to get new fans) than in the US (where it's one of, if not "the", most popular sports).

This is similar to GCN+ for cycling. In the US, it doesn't get you much -- but from what I understand, in some (most?) European countries, GCN+ gets you most (if not all) UCI cycling evnets.


I think the same applies for F1 in the US. F1 is still quite popular in Germany, although they pulled the trigger on that when RTL (German TV station) quit broadcasting F1 races in Free TV after 30 years in 2020, simply because it was too expensive. As GP stated, Sky Germany took over, and they are charging 30€ per month. It's eye-watering to see that the F1 Pro subscription costs just under 10€, but is of course not available in Germany. Last year, it was possible to register via VPN and sneak your way into the subscription. Not sure if it's possible this year, as I didn't renew it.


FWIW GamePass in the US is cheaper, but godawful software that will, for example, force you to clear your cache and log back in every time you want to watch another game. Every year it gets a fresh new look, removes a couple features, and adds bugs. It's the worst software I've ever used.


Does GamePass in the US stream games live?

Because GamePass outside of the US does (in addition to the on-demand and condensed games and "all 22" stuff that the US GamePass gets). It's kind of like NFL Sunday Ticket but delivered by akamai instead of satellite.


No live games :/


I think this is country specific. F1's service in the US is great, but the NFL international game pass isn't available to people who live in the US, it's not as easy to watch domestically.


F1TV in Germany was great, too. Until they shafted Germany because someone put money on the table. That’s what I mean.


Yep, NHL blackouts are idiotic. Hard to imagine they are selling more arena tickets that way.


NHL blackouts (at least today’s NHL blackouts) are not for getting fans into arena seats. They exist because local cable broadcasts own the exclusive rights to broadcast games in local markets.


And who sold them those exclusive rights?

This is entirely the fault of the leagues in question. They set up a shitty service, no surprise that many people will pirate rather than paying for a service that only partially meets their needs.


The leagues did. I was never disputing that fact.

There's a common misconception that blackouts are in place to protect attendance, but that is (typically) not the case. The Chicago Blackhawks did that for a while (under ownership of Bill Wirtz who explicitly thought that showing local games would hurt attendance) but when Rocky Wirtz took over the team in 2007, he reversed that policy.

Blackouts exist to protect local media rights, which you correctly pointed out were sold to them by the league/teams.

You'll see though that many local sports networks are in financial trouble, and leagues are looking for ways to reacquire the rights to stream directly to fans.

https://www.espn.com/mlb/story/_/id/35668388/rob-manfred-mlb...


What gets me is, if I'm in Central Canada, and I want to watch a Montreal game on Sportsnet East, it's blacked out for me! I get that it's a direct feed, but what is the point of offering me the channel if I can't use ot.


> I briefly took an interest in the NHL (this was years ago, granted -- things may have changed). If I would have subscribed to their service, the ONLY team whose home games I couldn't watch would have been the TEAM OF THE CITY I LIVE IN (i.e.: "my" team).

This is why I won't give the NHL or MLB any money for their video services.


> To watch every UCI race

This is a good example of the situation in many sports. The UCI is a governing body, not an event organiser or promoter. Basically anyone can put on race, and they are responsible for making money out of it. So event promoters make their own deals with broadcasters.


Thanks for pointing that out -- I guess I should have realized that (maybe I did at one point). At the very least, then, I wish the UCI would make it EASY to figure out what services I needed to subscribe to in my country to watch which races. Just a page on their website with a big table would be great.

Figuring out that I need to subscribe to GCN+, Peacock, and Flobikes in the US was no small feat (and it changes from year to year!).


Well the UCI is like a mini version of the International Olympic Committee - borderline corrupt, pretty ineffective at anything and barely useful so not astonishing they don't do that.

I suspect the promoters try to keep away from the UCI as much as possible.

There have been a few attempts by the pro-teams to improve the situation via Velon[1][2] - apparently you can get live race data from them - but nothing that has really solved the problem.

[1] https://www.velon.cc/

[2] https://www.dcrainmaker.com/2018/01/velon-live-tracking-syst...


Agree 100%. I'm a cycling fan and I refuse to subscribe to 4+ services to pick up the major races. I want the classics and big one-day races, the 3 grand tours, UCI XCO and DH, and all the world champ events.

As best I can tell... The classics and spring season are spread across Flo, GCN+, and Peacock.

Giro is GCN+.

le Tour is Peacock.

Road worlds is Flo.

Vuelta is Peacock.

And the UCI mountain bike stuff is (mostly) on GCN+ (used to be Redbull, maybe)

I'd happily spend $300/year or so to get it all in one place. Instead, I end up watching highlights on Youtube. I don't torrent because I have an iPad, so I can't (without jumping through hoops) - but I'm tempted to grab a cheap PC just to torrent cycling.


Positively nailed it. Why can’t I just watch gt racing? Who can I just give my money to to watch all the GT and SCCA racing I want? Nobody has it and whoever owns it has made it balls out the hardest thing in the world to watch.


> I LOVE cycling. To watch every UCI race, I'd have to subscribe to GCN+ (they have the Giro), Peacock (they have the Tour de France and La Vuelta), and Flobikes (they have most of the Classics races).

If you were okay with not watching it live, people were torrenting each day's stage of the tour de France in 2004. There is a pretty big overlap between tech industry people and enthusiastic road cyclists.

Now there's whole communities of people sharing the euro broadcasts of just about everything race for worldwide people to watch.


Shout out to my boy Tiz


On the other hand, what kind of life do you have if you need to watch every single event/games of at least 4 different sports/league?

I mean I like different sports but I mostly stick to the one I love the most (cycling) and even then I skip most of it and only watch the events that count the most for me (spring classics, a bit of the grand tour in the background especially while working, world champs and MTB world cups). And given the choice to go for a bicycle ride or watch a cycling race, I will always go for the former and do the later only when I am tired, my partner or kids aren't at home or busy doing something else and I feel like lying for a bit on the couch after my own ride. I don't mind the occasionnal motogp, world rallycross, or rally coverage but I have accepted I can't both follow everything and live a decent and happy familial and social life.

Only exception being Paris-Roubaix which is probably one of the only classic that is worth watching from km 0. But even then I didn't watched live this year. I avoided getting spoiled by living mostly offline appart from professionnal stuff for 3 days before dedicating the time to watch it.

It is the same for social medias in fact. Most of them are trying to make you feel bad if you don't see all their content. I deleted my twitter, fb, instagram accounts a while ago and although I keep a bit of presence in mastodon I have accepted the fact that I will just connect to it a few times a week and miss tons of informations/content/jokes. Is my life worse for it? Well, not really.


"Your pain point is their business model"


Yep -- watching cycling stuff is insanely hard. And I can't help but believe this is one of the reasons competitive amateur cycling is dying as well. People like to do what they watch the pros do, but when it's so hard...

I don't watch much cycling stuff, but sometimes I want to sit down and watch a CX race, or maybe one of the MTB races, or the TdF highlights or something... But there's just no one platform for it.


I feel for you. Here, GCN+ (or GCN+ Eurosport as it’s officially branded as a partnership being both owned by Warner Bros. Discovery along with BT Sport) has literally everything - from all the grand tours, to classics and even the most insignificant 1.2 and 2.2 ranked events. And all for a fair price. I didn’t even consider that in other territories the rights might be snapped up piecemeal style. That’s a shame.


At least its simple to watch region locked content with a vpn on GCN+.


Yep. Cycling is the easiest thing I watch because I have a browser with a VPN extension. Any requests that go to GCN go through UK :)


I’m with you, including the F1 part, and I’m glad that Liberty Media hasn’t hiked up the prices in the US so far. Even with the $80/year, I still end up watching some races on ESPN because Sky’s broadcast rights won’t allow F1TV to show the interviews with pit wall, Ted/Karun and other small things… still miles better than all other sports.


Yeah I 100% agree. While I DON'T pirate anything, I DO pay for a sh!t ton of services to watch soccer and Cycling. Furthermore, I follow Scottish Soccer, specifically the Glasgow Rangers. So I pay 1. the club for their RangersTV, 2. Paramount+ for their half-ass SPL 'channel' (which btw doesn't show more than 2 games per weak, and rarely even Premier level teams), subscribe (free) to a small Scottish-only-football channel on YouTUbe (PLZ) for news.

On top of that I watch Serie A, Paramount+ has better coverage of this. But then you want to watch UEFA Europa and Champions leagues.

It gets very confusing and very costly.

I don't get why the individual leagues don't get smart and have their own streaming services rather than relying on legacy broadcasting services.

As for Cycling, I am in the same boat with GCN & Peacock. DIdn't know about flobikes so thanks for giving me something else to purchase :)


Can I ask how you end up caring about Scottish league? It's quite rare for there to be any interest in it outside Scotland or Ireland, and rarer still for someone like that to support a team other than Celtic.

As an aside, I am both delighted by Aberdeen's win over Rangers this weekend and nervous that our next game will be against Rangers @ Ibrox. I imagine they'll be pretty fired up judging by how many still-angry Gers fans I've seen trolling Aberdeen FB groups :D

Btw you might like the r/ScottishFootball subreddit. I’m not really a Redditor but its a pretty fun place with some good banter


>THE ONLY sports governing body that has figured this out (for sports I like, anyway), is F1.

Unless you live in Australia, where F1TV gives you live timing and not much else. Foxtel seem to have F1 locked up here - the cheapest option I have is Kayo (an affiliated streaming service) for $25/mth.


I actually feel this should maybe be regulated. Sportsball** seems to manipulate humans at an instinctive level to a degree that most other media doesn’t, stirring up an artificial form of tribalism or patriotism. To then charge a huge amount of money and make people basically do a dance to get the product is gross. Especially when it is so popular among groups with not so much disposable income to throw at it, and when tax dollars are often used to fund sports infrastructure (at least in the US).

**I.e. spectator-focused sports leagues, not leagues regular people actually play in, those don’t have this issue.


For anyone who is low to mildly interested in sports, this is pushing them to consume zero sports. I wonder if they're not shooting themselves in the foot long term.


World Chase Tag has solved this by broadcasting exclusively on ESPN after a slight delay, and then uploading the matches to their own website and to YouTube for free after a slightly longer delay. But they're still in the position of growing their audience, so the free content (and full back catalogue on YouTube) is important. That marketing position might change in time.


Completely agree on F1 - it's super easy and I get more than I could ever consume. Between highlight episodes, multiple commentary tracks, live data, and race archives including seasons 10 years ago they've done a great job. I don't even question buying again each year.


Just wish the old seasons included qualifying and practice sessions. That's the only thing I still have look for from other sources.

Absolutely love that you can turn commentary off, though, even on old races. I used to have a very rube golberg esque solution playing the same stream through two players, bouncing them to mono and playing with the polarity to remove the comms feed.


I wish every sport had an f1.com style offering. I’d gladly pay several sports some money, but no. They insist on the old way


This article could use big improvements in both its tone and organization.

People don't have a lot of love for greedy sports broadcasters, and tech people are often associated with a kind of "information wants to be free" ethos (for better or worse), so starting out your blog post with:

> identify and take action against soccer pirates and other delinquents who try to stream copyrighted content

comes across as pretty tone-deaf for the intended audience. Delinquents? What's next, are they going to tell me not to copy that floppy, or ask if I'd download a car?

What's crazier is that they actually have good justification but don't put it until the end of the article -- that pirates are using the service to broadcast streams that become super-popular (racking up charges) and then don't pay their bills for bandwidth and processing, losing near a million dollars in a year. Talk about burying the lead.

This article is a great example of what not to do. But it's a great learning opportunity for the rest of us. Always start your article with why the article subject matters. Don't wait until the end, don't just assume the reader is on your side.

...And also maybe don't call people delinquents when a decent proportion of your readership probably watches some of these same pirated streams...


Not the author, but I am a Muxer with edit access. I agree that the "delinquent" bit isn't hitting the intended tone there so I went ahead and made a quick edit to at least address that piece. I think the author intended as a reference to the payment kind of delinquency, but I can see why it wouldn't read that way.

Thanks for the feedback!


Someone who pirates content, does not pay his bills and probably earns money through adverts I don't mind calling a delinquent.


The sentence easily read as calling consumers of streams "delinquents", and that's how I had read it. Because the verb "to stream" can be used to refer to both the server and client, same as "pirate" refers to both distributor and consumer. I had definitely read it as them calling the viewers of soccer streams being delinquents and pirates, since no further context was given.

This was my point -- the actual context isn't explained until the very end. And even then, it doesn't unambiguously clarify who is being attacked at the top.


I don't get your point. You understand those sports games you like are for profit, right?

Pirating is illegal and unethical. I do it - most of us do - but pretending it's a moral high ground against "greedy broadcasters" is just weird.

It seems very reasonable for a streaming company to have issue with people who abuse their services and cost them time and money.


I wish they explained the cost model more rather than just vaguely mention they had $750,000 in unpaid bills in 2021. How much does one game game/cost them?


People used their service to run the illegal streams and then didn't pay for it. Or they abused a free trial credits and MUX got a takedown notice, so someone used their service for free and they got a bad rep for it.

As a side note, another way to look at this is like email spam relays. Illegal activity utilising public services to deliver content (although in this case those receiving it will actually want the traffic). It still hurts the reputation of the service provider with people who spend a lot of money. I don't work for MUX but I work in live sports and we certainly appreciate service providers who prevent piracy, as well as have a negative opinion of those that don't (e.g. Cloudflare).

I know my views are about as popular as health insurance providers among a significant number of people here. But ultimately I work in tech for a company that's investing a huge amount of effort into getting rights to consumers (based on what we've been able to license) and when people steal our work to profit from it, it sucks. Don't hate the player, hate the game.


I’m not making the argument that because it is cheap, or low cost, it is OK. Mux it’s totally right to do what they’re doing. It’s their service.

I’m curious in the economics of it. The people who are streaming have economics too, their time is worth something they could be doing something else with it. They are finding the source material, perhaps paying for it, finding a way to upload it, sharing links and distributing it, bearing whatever risks and consequences come, etc.

I don’t know much about the economics of pirate streaming. Are they doing this for financial gain, and if so what are the numbers? Or maybe they’re doing it out of the Robin Hood sense of justice, take the streams and distribute it for the greater good.

Every time I hear numbers about piracy they’re always vague, there’s no breakdown.


Exact numbers, I can't easily give, but I will breakdown the process and some of the scale.

Setting aside distribution which is a common problem between illegal and legal streaming. Production for legal streaming costs thousands of dollars per hour just to create the feed. A dozen cameras at the stadium, with camera operators pointing them. Vision directors, audio folk, production folk and a multi-million dollar truck or three to run the production from.

You're talking about fibre links around the world to move the media from the stadium to the transmission facilities. Playout systems to add extra polish to the look and feel (otherwise half-time would look rough), folks doing commentary (either at the stadium or remotely). Further fibre links to the cloud, Encoders, packagers and caches.

Almost every piece of equipment or software, is run in duplicate or triplicate to ensure that it's insanely reliable. There's not one fibre, but four, linking our two transmission data centres to the cloud. People don't expect much from a pirate site, but they'll threaten your life if you break the stream of their favourite sports team.

The pirates subscribe to us for just a normal consumer subscription and then rip off our content. They either use trial accounts or buy some credit on a public cloud under an assumed name. Sometimes they operate from compliant cloud providers who likely know what they're involved in (usually in countries with lax legal enforcement routes). The feeds themselves are usually separate as a business from the websites. The content acquisition is one activity, the hosting of streams is another and the hosting of the linking websites is another. On the black market pirates can get access to the source streams at some level or another and host them on a website. There is a mesh of money changing hands for access to content (sidenote: yes, crypto currency transactions are traceable to an extent).

Most sites are funded by advertising and link referrals, it's pretty old school. Some sites operate as closed paywalls which you need to get into by talking to the operator over Telegram and other sites. Those sites are slightly harder to track, but people like to brag about their favourite sites for watching on, so anti-piracy intelligence companies track those discussions.

Folk who share content on social media for their friends? We don't greatly care about them. But it still gets enforced because YouTube and the other social media sites aid us with Content ID matching, because if we didn't then people would use that and get that monetised at scale. Plus account sharing is still revenue loss.

As for whose doing this and why? The biggest operations are run through criminal rings, this is an organised crime issue. But it's also mixed in with a good number of ambitious and smart individuals who want to make a buck. Because companies crack down on it, there is a degree of money laundering and other financial crimes on top. One of the interesting things is how many of the apps used for piracy are also loaded with malware, which can be productive for these gangs in many other ways. LTT did a video about this recently which is worth a watch.

I'm doing a great deal of work at the moment which will increase the security of streaming, not because I want to screw over the consumers, but because I want to protect our efforts. Security and anti-piracy are just a small aspect of the effort we make, and it's all about protecting what we've got. I will also say, one big aspect of anti-piracy is that you don't want to look like a leaky ship to the rightsholder and to the competition. You don't want your competition to point at you and say "Bob's product is a liability, the rightsholder should give the rights to us." and you want the rightsholders to think you're the best place for their content. As a rightsholder, it's not just about protecting revenues, it's also about protecting the brand. Have you seen these pirate sites? They're junk and advertising all sorts of weird scammy crap. It's not a good look for them to have their content on there.


> The contractor can escalate or silence the alert using the buttons on the Slack message. If it is a false positive, they will press “Silence,” which activates another n8n workflow that adds the asset to an allowlist, so it won’t alert again.

So if I were a prospective soccer pirate hoping to take advantage of Mux publishing the specific details of their content moderation system, could I just stream myself harmlessly showing off my soccer jersey collection for an hour to get future alerts ignored and then swap the feed over to soccer when the game starts? Granted I'm sure they'll take notice once they get a DMCA letter, but I imagine it might take awhile for everyone involved to catch on.


You’d be surprised how quickly a decently popular stream get dmca’ed these days (and in some jurisdictions your entire domain is autoblocked by isps). Content owners use automated tooling to scour the web for their IP


Can't they put their stream behind some kind of anti-bot CAPTCHA?


There are lots of methods that pirates use, their websites are an absolute nightmare to navigate sometimes and you can't be sure that the link you're clicking on is an ad, an extra referral hop, an embed, or the actual video.

There is a whole secondary market of paywalled pirate services which makes it harder to discover. But then the anti-piracy companies just join the telegram groups, subscribe to those services, and then get the links in order to issue the takedown notices. There's a lot of human intelligence as well as automation. Heck, a handful of agents in India can do a heck of a lot of manual link hunting in an afternoon.

It's also worth noting that a lot of illegal streams are syndicated, so you take down one source and it'll break 50 websites.


Presumably, but they could always add more heuristics like tracking viewership spikes. Sounds like they'd have a way to append more checks and were aiming for "good enough for now".


No one would watch your shirt collection, so it wouldn't get flagged for review until you stream the football game.


This already happens to an extent. I've noticed that some live streams will splice in non-football content (lets say a car commercial or sports panel discussion) for 10-20 seconds, then switch back to the live feed. This is done to circumvent the image recognition described in the article.


People pirate streams of soccer matches because it's nearly impossible to pay for legally. The matches for a single team or league are spread out amongst a ton of different streaming providers. Sometimes there is no paid option at all because of region blocking and complicated deals.

I happily pay Apple for MLS matches because there was no reliable way to get them here in New Zealand. It is still stupid because Apple has no idea what they're doing, the announcers are terrible, the audio levels all over the place, random silence, it gets loud, then random cutting between shots... At least it streams well.

But for other leagues? It is cheaper to go buy a ticket to watch the Wellington Phoenix at the stadium than it is to pay for streaming! Even then I can only find some matches.

What about other leagues? I follow Uruguayan soccer... good luck finding a place I could even pay for that which licenses the content in New Zealand.

My only hope is that this post about how to block pirate streaming will help the pirates evade being blocked.


Plenty of people also pirate to avoid paying, or to pay less.

I knew someone in England who ran a pirate football streaming service. He had TV and streaming subscriptions to a rented apartment in Cyprus, and streamed from there to people who paid him in England. Customers were introduced by word-of-mouth, so supposedly it was difficult for the copyright holders to discover.

The same matches were shown in England, but at a higher price.


I work in the tech side of a sports streaming company.

A quoted statistic from a study that was made a few years ago suggests that around 30% of people consuming pirate content are "pay never". We've done some exercises that show that a proportion of people can be encouraged not to watch pirate streams, but a good proportion won't no matter the cost.

Interestingly, we did an event where we made a significant match available for free, you still had to register for a 30 day trial, but you could easily cancel and pay nothing. The piracy on that match was no different than any other match and the estimated pirate viewership (we have various ways of estimating impact) was NO LOWER.

I have every sympathy with people who don't have access to content, and even for a portion of those who can't afford it. I certainly want everyone to get affordable content everywhere, I strive with my colleagues to make it better and deliver it in a cost effective way. But ultimately, we cannot ignore that too many people could afford to pay and don't want to. It's all well and good to point the finger at faceless corporations or the perception of the leagues, but ultimately its engineers like me who have to struggle with piracy, it's our work that's affected.


It’s amazing how many Brits I know are averse to paying for anything, despite their incomes


I have the same problem like the others say in Germany. I have a Bundesliga season ticket for which I pay 360 euros and I see all home matches in person. Away matches are a completely different story. Half of them are shown by Sky, the other half by DAZN, and for some matches they only show highlights during the game. Sky wants 30 euros per month and at least a year of subscription and DAZN wants 25 euros per month.

My life doesn't revolve around football, I don't need to see all matches, just my team's. I would gladly pay 10-12 euros for pay per view, but no, that's apparently not an option.


The best way to encourage pirates is expecting a Canadian viewer to pay $100 or more a month to watch soccer.

I don't condone it, but hypothetically, the $7 a month I pay to stream illegally is a fuck you to the leagues and their rights owners.


Back in 2012 (!) I had a streaming package from Rogers that gave me access to most English Premier League and all Champions League games, for about $300. Well worth the price then. The next year, they lost the rights to CL games, didn't announce it to customer and kept charging the same amount!


You pay to stream illegally, yet still somehow feel self righteous? I could understand the sentiment if you were putting in the work yourself


It's also an FU to people like me who work on the legal side of streaming. My work is devalued and my efforts are stolen by pirates for their own profit. They get the privilege of profiting from the streams we make which requires massive infrastructure, yet we get vilified.

It's one thing to hate the way things are structured, it's another to think that it doesn't affect real people.


The companies themselves devalue it by not making it a valuable service. The pirates offer a better service, in your abscence of it.


They don't offer a better service, they offer a cheaper service (because they run a worse offering without any content production costs) and they don't offer geographic restrictions (which are not the fault of the streaming service provider, we'd happily take global rights and occasionally we do).

I don't speak for my employer, but I think it would be great if we were able to get global rights and companies compete with each other for the best value product on the market. Until then, we'll still aim to be the best product on the market and by giving the lowest price we can, we'll capture more market share (no one I work with is greedy, even our finance folk).


”If it is a false positive, they will press “Silence,” which activates another n8n workflow that adds the asset to an allowlist, so it won’t alert again.”

So the secret is to first stream a safe video that will purposely trigger a false positive, and then switch to a pirate stream later on.


> So the secret is to first stream a safe video that will purposely trigger a false positive, and then switch to a pirate stream later on.

Or just make it look at a glance like a safe stream: https://www.polygon.com/2017/12/4/16733386/ufc-pay-per-view-...

That strategy would probably work for a lot of major sports.


These pirates are the enemy of civilisation. Thank goodness the average citizens are standing up for the profit margins of the broadcasters and by extension, the overpaid players.


as a UK bloke in the US who supports a non-premier league team (Sunderland, currently in the EFL), i am legit screwed when it comes to wanting to pay to watch my team. it is literally impossible to pay to view while i reside in the USA. i want to pay, but i can't!

hulu told me i could bundle EFL with Disney (!) but i was never able to see any Sunderland games on Hulu so i cancelled.

EFL streams are hard to find, but in the absense of being able to pay to view, i will take anything i can.


The games are only viewable in the ESPN app.

I’m pretty sure you can watch almost all EFL Championship games via ESPN Plus. You’ll have to download a different app, it’s not on Hulu,


ahh that is very good (and specific) information! i have tried to avoid "app"-based viewing, but it looks like i need to reconsider. thank you so much for the intel!


You're welcome, happy I could help.

Good luck with getting promoted...looks like there are only 2 regular season fixtures left but hopefully you can watch them.


> If you had asked me two years ago which sport a video startup needs to be most worried about, I would have said American football or basketball ... It wasn’t until I joined Mux that I found out how much people love soccer…

This is a pretty terrible, sheltered introduction. He didn't realise that American sports aren't the most popular sports outside of America? He feels the need to tell us that in the intro? Did he not do any research before starting his job? Did no one interviewing him pick up on this?

Also note that the detection labels mention "field" but not "pitch" even though a football playing area is by definition called a football pitch. More American-centricity that will ultimately harm them (not that I consider that to be a bad thing in this case).


I don't think that the pitch/field distinction is meaningful (except for cricket, wherein I believe that the pitch is part of the field). For football (all codes thereof), simply use whichever of the two words feels right in your dialect of English.


Yeah, I'm a central european and I would call it a football field. Granted, not the biggest football fan, I only watch the international tournaments which happen every other year. And I'm not a native english speaker.


Wouldn't it affect the classifications if it gets labelled as a pitch but their system isn't checking for that word?


It's been said that a growing number of individuals are turning to Telegram to stream pirated soccer matches. These streams often have massive viewership, with all of the streaming costs allegedly covered by Pavel Durov. However, it's worth questioning how sustainable this model is, considering that while Pavel is certainly wealthy, it's unclear if he has any incentive to continue footing the bill for illegal soccer streaming infrastructure. What are your thoughts on the future of pirate soccer on Telegram?


Before the paid/pro plan, Telegram was definitely burning a hole in Durov's wallet, but now without knowing how many people have subscribed to the paid plan, it's really hard to say. How do these pirate streams work on telegram? Are people using video chat to steam through the app or are people just sharing links?


They are streaming through the app, which has a streaming feature for channels.


Does the video stream goes to telegram servers or are people sending video to each person connected similar to what jitsi does with videocalls?


It goes through Telegram servers. It is similar to stream soccer through a Microsoft Teams call.


> Is the email address suspicious looking?

I wonder what this looks like? Everything that isn't Gmail or outlook?


Outlook? Never heard of that


Dear Liberty Media,

please have a look at such a tool and maybe reconsider your addition of defective by design (aka DRM) technology to f1tv streams. It broke on three (!) different playback devices I own.

thank you,

a valuable customer


Being in the middle Mux wouldn’t be able to offer more substantive changes to the service problem. A neat operational fix to a tough event driven problem.

The root cause here is “sports streaming services are garbage.” Mux can’t do anything about that, and likely their “partners” don’t want to hear it anyway.

Part of me would have preferred to technically sweep this under the rug so nobody who cared would notice or be able to complain about it.


From Argentina, the World Cup champions, with love: an army of children find a solution in short time and they don't need to be tech savvy.

Just one story, I remember a children of 10 trying to watch a soccer match but without having a TV plan at home. The solution? Call friends via Discord and have them put the webcam towards the TV! They even have a friends meeting watching a soccer match.


Ah... the good old analog hole

https://en.wikipedia.org/wiki/Analog_hole


Yes, rediscovered once time again but by children.


Anyone who hosts an illegal stream website (which usually makes them thousands of $$ per day), would immediately try the following:

1. Stream the video game fifa 2023 for the first 2-3 streams until my account gets onto your allowlist.

2. Stream illegal football content, not triggering your n8n flows, due to the allowlist.


Or, perhaps:

1. Switch to another provider

2. No second step.


There's actually a group that streamed pixelated FIFA-gameplay during games with the correct streams and all.

It looked good enough so that people actually watched and they got the ad revenue off it :D

Also: perfectly legal, they're just streaming a video game =)


Heh that’s actually kinda brilliant. With good enough engine you can make it almost indistinguishable from irl, hell you can even throw in some better camera angles. I do wonder if that’s going to be 100% legal going forward given potential for abuse here


not just one group, search youtube for any interesting event that happened during a game, maybe for a reply to show your friend who was away, and there are thousands of fifa versions online with matching titles in literally seconds after it happened


It’s perfectly legal because it’s just dumb enough that nobody cares, though


If it's ever broadcast on normal, free-to-watch TV, anywhere in the world, it's fair game in my book to record/restream it. Change my mind.


There's a big difference between a private copy for your own enjoyment and redistributing that on a larger scale. The first one is consuming something you were not meant to consume, with little or no cost to the rights owners. The second on is giving away something that someone else had substantial costs to produce.

In my mind it's fair game to record and watch anything, if it's an unencrypted, freely available broadcast somewhere (local laws here back me up) - That includes the use of VPNs to access it. Sports broadcasters know this and make the use of VPNs quite hard, still if you get it to work, good for you. That includes other sneaky trickery like VPNing into Switzerland, where rebroadcasting other countries' FTA TV is legal, if you can receive them there (e.g. all of the UK's FTA TV) or setting up a remote controlled TV receiver in the country for you own use.

Making these streams available publicly is a different game. Depending on where you live, passing on streams privately again may be OK - for example the country I live in allows passing on recordings to a handfull of friends.

If at any time during the chain from the broadcast to you there's a need to break an encryption to make this possible: No fair game, pirate!


Is there? the advertising money already went back to the content producer, everybody got paid.


If the ad revenue isn't measured in terms of the consumption on the pirate streams then it's not ad revenue. Advertisers don't pay for eyeballs they can't quantify.

If content is consumed via an illegal streaming site then it's potentially hurting revenues elsewhere.


Assuming those eyeballs would ever hit a legal streaming site.

By the time the content airs, the advertising money's mostly been made and traded already. In the terrestrial broadcasting world -- this is most definitely the case.


I'm not trying to change your mind, but "free" TV is paid for by commercials and those commercials are local. If, for example, the whole world watches a pirated Brazilian stream with Brazilian commercials then the Brazilian advertisers have to pay for the whole event. The current system where the event is licensed to local broadcasters in each country shares the cost more evenly and fairly.


The one data element missing seems to be concurrent streams per account? Just seems to me that one account with 200 active streams might be fraudulent.


Or it could just be TikTok. It's hard to say without context.


Can't they find the vast majority of the large streamers by monitoring the reddit/irc/discord groups where the links are posted? That seems like a far more green way to find these things because there is minimal compute required. I know it doesn't sound as sexy as a hierarchy of triage flags and maybe some fancy "AI" dust, but that's how I would do it.


If only people cared as much about dedicating time and resources to education or health care or fighting corruption as they do about sports. What is it about sports that makes people give a shit about something that ultimately doesn't even matter?


I recall there are ways to trick image recognition in ways undetectable to humans, but maybe too much effort for a pirate


The reactions here didn’t go how mux expected them to go, heh


Kudos on them for using human review


Wow. n8n in production.

Bold.


This was also my reaction. I have not seen it in production before.

With that said, I'm not saying that as a value judgment -- and I guess I'd be curious if you'd be skeptical of making that choice.


I’m curious to know why. This is first I’m hearing of it but it doesn’t look too bad, is it just that it’s less mature than other workflow automations?


Can you expand a bit. I was not familiar with n8n and looked at their website and it seems they have many users. Why is it bold?

Why shouldn't it be able to handle the task here?


Having used it pretty heavily in a containerized desktop environment, I wouldn't use it in production for anything business critical. It's a mix of "there's too much unknown" under the hood, and "there's weird things that I can't reproduce". It hadn't really reached critical mass as of yet, so support from the community is lackluster.

I'd sooner pay a bucket for something like Tines to offload critical mechanisms, and then do the dirt-cheap stuff on n8n.


thanks for sharing


You didn’t save anything unless you can show reasonable evidence that they paid properly as a result of your efforts. It’s likely that at least some people never would have paid for the content even if they can’t pirate it.


Didn't read the article didja? Or even click and read the full title?

The $750k figure is the amount of Mux's services they provided in 2021, that were (claimed to be) pirate streams, and were not paid. By taking steps to catch and remove pirates, they are reducing the number of unpaid invoices they have.

Their actual costs are less, yes (in that how much they invoice != their actual costs), but it's reasonable to say saved themselves $750k of their services.

It had nothing to do with converting pirates to paying customers. It had to do with preventing pirates from incurring infrastructure costs for them/making use of their services without paying.


Yeah being pedantic here, but reading the details of the $750k reference, it's (hopefully) nowhere near $750k that they saved:

> That, combined with the fact that these streams usually have large viewership, means we incur a not insignificant cost and have no one to bill. In 2021 alone, Mux had over $750,000 in unpaid invoices due to pirated streams. For an infrastructure company like Mux, this pirating comes with hard costs. Transcoding, storing, and delivering video is not cheap. If these pirated streams were not held in check, they could quickly spiral out of control and have a significant negative impact on our business. By identifying and shutting down these streams, we are able to reduce our costs.

So to actually saved $750k, they'd have to have some combination of:

1. 100% COGS or 0% operating margin. Youch. Probably not, likely closer to 30% COGS, making actual infra/bandwidth cost to them of $750k services closer to $225k 2. Massive growth in attempted abuse. E.g. Their level of attempted abuse grew 3.3x to $2.5M, they stopped all of it, that would have cost them $2.5M x 30% COGS = $750k

But at the end of the day I think they just wrote a clever headline to get upvotes on HN :)


> Some of the obvious risk factors include:

> Is the email address a company domain or a consumer email like Gmail?

Do you actually expect people to use their work email for personal purposes?


Mux is a video broadcast infrastructure provider, not a sports streaming web site. The vast majority of their users are expected to be businesses.


I used to work in IT and one of my responsibilities was managing the company email and TONS of people used their work email for personal stuff. At least 1/3 of the company.


what do these people expect to happen if they change jobs and loose access to their accounts?


You don't lose your account in some service just because you lost the email it was created with. Sure, previous employer could takeover your account by resetting password, but do you really expect them to do that?


Magic. No, seriously.


Drives me even more bonkers when it's a gov or quasi-gov organization where anyone with a few dollars could get a copy of everything.

Then there's the stuff that can come out of private sector in a lawsuit.


Righjt but they are talking about site's customer base. Most people have e-mail hosted on some big provider


I see this all too often in customer data at work too.


I absolutely expect people to use their work email for personal purposes.


The problem is that the word "expect" in English is overloaded: sometimes it basically just means to predict, other times it implies what you think someone should be doing.




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