Tone mapping was all the rage 10-20 years ago. There was even a name for it (the X look) but I forgot which unfortunate photographer's name was associated with it.
> Tone mapping is a technique used in image processing and computer graphics to map one set of colors to another to approximate the appearance of high-dynamic-range images in a medium that has a more limited dynamic range. Print-outs, CRT or LCD monitors, and projectors all have a limited dynamic range that is inadequate to reproduce the full range of light intensities present in natural scenes. Tone mapping addresses the problem of strong contrast reduction from the scene radiance to the displayable range while preserving the image details and color appearance important to appreciate the original scene content.
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> The goals of tone mapping can be differently stated depending on the particular application. In some cases producing just aesthetically pleasing images is the main goal, while other applications might emphasize reproducing as many image details as possible, or maximizing the image contrast. The goal in realistic rendering applications might be to obtain a perceptual match between a real scene and a displayed image even though the display device is not able to reproduce the full range of luminance values.