TechCrunch profiled a company called Mind Candy recently that is dominating a market in the UK you might not immediately think of a big money spinner: social gaming for 6-10 year olds.

The money comes from subscriptions and... merchandising. Lots and lots merchandising. To the tune of $100 million dollars last year and growing.

http://techcrunch.com/2012/02/11/moshi-monster-madness-in-wh...