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I see them as something to be negotiated, like most things in society. I don't like them, but I also don't want to pay for something with actual money out of my bank account unless I really believe in it.

Since most people are like that, there's a monetization barrier for a lot of content that could make it difficult for a lot of talented creators to keep the lights on.

Ads can be done in very annoying and unethical ways, but they can also be relatively benign.

I would welcome a better model less prone to abuse. Maybe a ubiquitous micropayment service. Like Patreon, but more available, like a little tip jar button that regular content creators can add, and more micro-er to cut down on transaction fees.



You are paying with actual money out of your bank account when viewing ads. Only indirectly. The average you anyway. If ads weren't profitable they wouldn't be there.




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