It is a good trend, but when people do it incorrectly, and then fail, the entire industry can just say "Ha, look, that direct-to-consumer model doesn't work."

I want him to succeed. I want to be able to watch a trailer of his video, think it is hilarious, go through a one minute payment process, and have the video to watch instantly right after that in whatever format I want. If that is Gaffigan's plan, why bother pre-announcing it? Why not just wait till he has something to sell?