It still feels like these dialogues are really only something lawyers could think is a good solution to companies employing invasive/overbearing uses of customer data.
My gut feel is that most users don't understand what "tracking" really means and simply want to enjoy digital experiences without having to engage with the "what & how" that comes with modern platforms. My partner (and I reckon many other "normal" people) loves the ads on Instagram and enjoys the personalisation on YouTube & Netflix.
The current solution of "be transparent and it's okay" just forces decisions onto consumers that they do not want. The "good" solution outlined in this article (accept/reject) is a big yes or a big no – a green light for everything vs a red light for nothing.
There needs to be further regulation in this space that defines legal vs illegal uses of user data beyond the principals laid out in GDPR. The regulation should aim to define the "what & how", relieving the burden of choice from users and removing this "consent and it's okay" loophole for invasive use of data.
My gut feel is that most users don't understand what "tracking" really means and simply want to enjoy digital experiences without having to engage with the "what & how" that comes with modern platforms. My partner (and I reckon many other "normal" people) loves the ads on Instagram and enjoys the personalisation on YouTube & Netflix.
The current solution of "be transparent and it's okay" just forces decisions onto consumers that they do not want. The "good" solution outlined in this article (accept/reject) is a big yes or a big no – a green light for everything vs a red light for nothing.
There needs to be further regulation in this space that defines legal vs illegal uses of user data beyond the principals laid out in GDPR. The regulation should aim to define the "what & how", relieving the burden of choice from users and removing this "consent and it's okay" loophole for invasive use of data.