Sure, but how many customers for life do they GAIN? That's how they are looking at it, as long as the net result is an increase in business, it's a good strategy.
I'm not saying I am on one side or the other, but every 'targeted' campaign will have some fallout, you just have to make sure it's a small enough number.
Fair point. Normally the downside is just a stamp when the coupon gets pitched. Here it's more. but it's still a cost benefit analysis like anything else.
I'm not saying I am on one side or the other, but every 'targeted' campaign will have some fallout, you just have to make sure it's a small enough number.