> * Outside of the HN crowd, I don't think the average consumer thinks of privacy as a differentiator.
It's like trying to sell a service based on it being decentralised or a social media service on free speech. It's a nice to have thing, but the majority of the population don't really consider it a selling point on its own.
I think Kagi may have a better selling point because of this, since the differentiators are more 'you can choose exactly which sites you don't want to see/do want to see', not just 'we don't track you'.
But I'm not sure even that's enough. Probably needs to be a mix of both really good marketing and search results that are leagues ahead of Google's (something that's admittedly not as unlikely now as it used to be).
It's like trying to sell a service based on it being decentralised or a social media service on free speech. It's a nice to have thing, but the majority of the population don't really consider it a selling point on its own.
I think Kagi may have a better selling point because of this, since the differentiators are more 'you can choose exactly which sites you don't want to see/do want to see', not just 'we don't track you'.
But I'm not sure even that's enough. Probably needs to be a mix of both really good marketing and search results that are leagues ahead of Google's (something that's admittedly not as unlikely now as it used to be).