No, I'm talking about the marketing. But is the fact that it's not an ink subscription service made really clear? Because it's absolutely not in their marketing materials. They do everything possible to make it sound like an ink subscription service.

I could easily see myself looking at selecting a plan based on number of pages and thinking that they're just using that to measure the amount of ink. "Plan x: 10 pages/month" meaning that you get the amount of ink you need per month to print 10 average pages, not that once you get the ink you need to keep paying for it.