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I have spent the past couple of years solving problems that, evidently, no one else is trying to solve (or else everyone else finds it easy to solve).

The evidence is that I spend a lot of time searching for error messages of which I am apparently the first recipient in the world.

I’m working with systems that are opaque and hostile to developers. I’m using platforms in ways that are very removed from the mainstream, provided by enormous companies.

I know a solution exists but what I don’t know is if a business viable solution exists.

The way I deal with it is to focus at each stage on what I do know, what I need to find out, and whether it is worth trying.

The “worth trying” part is often subjective but metrics such as revenue can help in the decision making process.




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