>I don't have any particular answers to why string templating has been enduringly popular so far (although I can come up with theories, including that string templating is naturally reusable to other contexts, such as plain text).
Clicked on that expecting it to be an article about how corsets remained popular with women in the Victorian and Edwardian eras even as doctors kept recommending against them.
This sounds similar to the concept of narrow waists: https://news.ycombinator.com/item?id=30483914