It's "well known" if you've manually set up SSL certs for a site using certbot. But yea I agree it's a weird choice to put it there instead of the same place as humans.txt, robots.txt and etc.
Iirc “they” decided that all new standards for “specific URLs you may want to serve for a particular purpose” will be under /.well-known. Robots is grandfathered because it’s super old and established and thus crazy to move. There won’t be anymore “at the root” standards.
Au contraire, it's the other way around. It makes more sense to put favicon.ico, robots.txt and humans.txt in .well-known, but that's life, these files are legacy. (shrugs)
