Techcrunch concluded "The price reveal turned any ‘would buy’ in the room into a ‘definitely not’ without hesitation."
Anyways, bookmark the threads of folks calling an Apple product dead on arrival for a revisit in a few years.
The ipod, the iphone, the watch, the airpods... they've had a pretty good record and almost all these have had harsh criticism out the gate (while then going on to absolutely PRINT money for apple).
Apple is sitting on lots of cash and investment with operating cash flow of something like another $100B a year? Why aren't they allowed to take some risks on products like this. Facebook certainly has burnt billions in a similar space.
I remember hardly any significant negative criticism of the iphone, watch, or airpods.
Someone below brought up "when the iphone first came out it was 2G, was only on AT&T" - well, yeah, and those were very valid initial shortcomings that Apple pretty quickly rectified.
With the Vision Pro, I see very few comments putting down the actual technological achievements here. Comments seem to be pretty universal in thinking this is the best VR device there is. But the valid question is people are still having a difficult time imagining real, extended use cases where it doesn't feel like a novelty.
Personally, I think it's great Apple took a swing at this. I wouldn't be willing to bet one way or the other on its success, I think there are lots of unknowns, but I don't really have anything but high praise for the folks that built this.
Watch was criticized for its poor battery life and lack of usage other than health/training management. Now battery life is improved a bit and more health features added, but I think the OG criticize point is still valid. Why is it sold well is that it seems that many people care about health device than we expected.
Also the watch launched with a bunch of expensive ultra-luxury options that were mocked. Ive tried to lean heavily into fashion which was quickly dropped in later revisions.
Apple Watch also isn't really the game changer that something like the iPod or iPhone (or various Macs throughout the years) was. Sure I see people wearing them, but not a tremendous amount, and not completely out of line with something like a FitBit or a Garmin.
Apple created a very competitive product in an established market with the Watch, they didn't change the game.
Which is where I could see the Apple Vision Pro ending up, but I'm sure that's well short of Apple's expectations.
The iPhone wowed everyone but its price was heavily criticized. Apple later got into the exclusive AT&T deal which "subsidized" the price. People just ended up paying more over time.
Let's not forget Steve Balmer laughingly mention that no serious business user would ever use a phone without a physical keyboard. People here are negative for the sake of it.
I bought one after using a blackberry and I was instantly sold on it because you could browse websites as if it was a computer, zooming in to the text section with a double tap. I remember my daughter wouldn't entertain the idea because it didn't run blackberry messenger which was the killer app for kids at the time.
I just want to point out: At the time of the iPhone launch, AT&T's business model (and every other telecom up until this tipping point) was to sell "minutes" which was essentially micro-charges for consumers who want to make calls or send texts.
This was mostly an infrastructure problem that Apple innovated on and helped AT&T solve- carriers would no longer need to sell "minutes" but could instead sell Data, which was a much better value proposition. There's a quote in the movie Blackberry along the lines of "the problem with selling minutes is that there's only 60 of them in a minute to sell".
I can only assume this attributed to the global adoption of the "data sale" model (and the iPhone with it) since the profit ceiling was exponentially higher for every carrier.
Data plans existed before the iPhone. And Europe was much more hardcore with minutes than the states at that time (I remember that ATT standard plans were not unlimited talk at that point, something that was unheard of in Switzerland where I was living in 2007). In fact, I think the innovation was something like unlimited data?
I've never spent more than $400 for a smartphone, always bought second hand Android phones. My income went up in the last couple of years and a few months ago my phone broke. I bought a $900 iPhone.
If it's good people will buy it. I will buy it. No doubt about that.
It was definitely in the upper range of prices for over-the-ear Bluetooth headphones, not like this even matters, because people just _did not_ pay $500+ for headphones before the Maxes dropped.
Just wanted to piggyback on this. I was just commenting today to my coworker on the number of people I see walking around Manhattan/Brooklyn with AirPods Maxes on. I swear I see at least a pair or two every other minute while walking down the street.
Most of these people, like you said, we’re likely not blowing $500+ on headphones before Apple made that concept mainstream.
Honestly, nah. I don’t think the majority of these people were blowing 400 or 350 or whatever on alternatives beforehand.
Granted, this is 100% anecdotal, but I’m seeing way more people rocking AirPods Max around the city every day than I remember ever seeing rocking over the ear headphones, let alone expensive ones.
I see airpods more often, but sure, apple did discover a huge market here (and not so kindly pushed people towards it by the removal of jack ports). But I don’t fault them, the airpod pros are really cool and the comfort of noise cancellation especially on public transport is a godsend and it makes sense that many people actually cough together the price for that.
> $550 for a pair of headphones is a lot, but it's not even close to top of the range
It's top of the range for typical consumers. The people who wear Apple's $550 headphones aren't people who are buying Sennheiser HD800s'. Before, people would've spent $200 or up to $300 on the Bose ones. Apple got them to spend an extra $200-250.
I'm surprised by how often I see these headphones. They were basically nonexistent in the Bay Area but I see them often enough in NYC.
I did the same quest and I'm happy with the AirPods Max. I remember reading Apple originally wanted to make them better but they would have been more expensive so they didn't, I wish they had.
I have more expensive headphones than the AirPods Max but these are what I use the most.
You'd be surprised how popular they are. Certainly they're overpriced, but the noise cancellation/sound/build quality/etc is very good. They've also apparently become something of a celebrity "it" item: https://www.vogue.com/article/are-the-airpods-max-the-latest...
Wow fascinating. How much better than AirPod Pros are they? I tend like the minimalism of the AirPod line. Super discreet, can easily stash in your pocket, can be listening to music anywhere and no one even really notices, etc. Oh and they work just as good on the treadmill or while running.
You would just have to try out the AirPods Max to find out :)
Personally, I cannot say as I have never owned nor used any of the other AirPods. If you are looking for mobile usage, the Max aren't the best choice. They are large and heavy and there is nothing discreet about them. Also, I wouldn't even consider running with them.
I use them at work or at home where all of this is no issue and I just want to enjoy the best music experience.
If this is you use case some Audio-Technica ATHM50XBT would probably have way better sound at a 3rd of the price. For over a decade it's the most used headphone set in professional studios for a reason.
P.S. not saying there aren't better headphones, just that the price ratio is great with these ones and the sound to my ear is better than on airpods pro. No noise cancellation though.
I don't doubt that there are other great headphones. However looking closely you will find that the AirPods Max offer an interesting combination of features. Like noise cancelling, which can be quite a big help in certain situations. Even with modest background noise, the noise cancelling can just increase the music listening experience, as you just hear the music and no background noise.
Also nice is spatial audio. Especially for movie watching. And I have grown fond of the build and looks of the Max.
Here's what I know: Apple's wearable business (Airpods, Apple Watch, Airtags) is $41 billion annually, most of which is Airpods.
I see Airpods Max everywhere: on the street, in the office, on zoom calls, and on airplanes. they're recognizable and common. I see other headphones also, and white airpods/airpods pros the most.
Of people I see sitting at a computer, few are using them.
For everyone else, airpods far outnumber all other kinds of headphones combined. Whether it's the grocery store or an airport.
I can only speak to my experience. This is a subjective, bias-loaded anecdote. For example it could just be that they're newish, so I notice the novelty more. Or the design is easier to see. Etc etc.
iPhone 3G was released in summer 2008, right in the middle of the biggest financial crisis since the Great Depression. Arguably, this was the beginning of iPhone's rise in popularity. The original iPhone was released in 2007, and the cracks in the economy were beginning to show then...
But it cost $500 ($700 in today's dollars) and the day-to-day utility of cellphones/blackberries had already been established for a decade. Your example doesn't seem that comparable.
All those phones did cost 200-300 IIRC. 500 was outrageously expensive. For this device it's 3500, will be much cheaper for non pro version plus production of critical components will scale up significantly. Sony can produce less than a million displays for that thing per year, it is understandable why they are expensive.
Sure, but again… it’s like 10x the price of a competing piece of equipment which is still regarded as pretty niche. In the case of an iPhone, 2x the price for 1000x the functionality was a clear “buy”. There’s a reason that among basically everyone I know (mid class millenials) scoffs at watches and iPads but is a complete iPhone addict - the value proposition is just that good. For all the talk of these ancillary/luxury devices, the fact remains that the iPhone (or Android knockoffs) is still the absolute Crown Jewel of tech that cuts across demographics in a way that their other products do not.
And to be honest, a handheld magic cube that fits in your pocket and can display anything and be interacted in any way really is as magical as it sounds. Plus it is a quite good camera as well.
I really think that smartphone design is close to the optimal sci-fi tech for humans, exactly due to it being handheld. We rely on vision and touch the most and I think it combines those well. I am almost sure that VR would even in theory get as popular as smartphones, all else being equal.
The people that can afford this aren’t impacted by the economy. It’s a professional tool and the expense can be justified. It’s not a product for ordinary consumers yet. On top of that it’s not out until next year - who knows what the economy will be like then.
That you use to look at family photos, use iPhone apps in a giant window, watch movies, and play with VR Mickey Mouse? The presentation seemed to lean more towards the consumer than industry applications.
They did but that mostly seemed silly to me. Multiple monitors was the main thing that jumped out as an actual good use case. They need to market all aspects of it but they’ve named it “pro” for a reason and I feel like there was a lot of focus out on productivity uses (conference calls, browsing, multiple displays, 3D Models).
Marketed to the general public but will be used by pros.
The goal is excitement and investment in the app ecosystem so, when they figure out the form factor, the cheaper/lighter/more useful future device is a bigger hit.
Yes, I feel a lot of people are too tied down to their biases and social bubbles. I'm working in the area and you see great use of these devices from medical, to architecture, and mechanical engineering.
I understand the skepticism, but sometimes our perception of the world is quite narrow. Given that most of us are developers, even more so.
I don't mean to be condescending, I just feel that way a lot with both myself and my colleagues when exposed to fields and constraints that we haven't seen before.
It is the first version of the Vision Pro and I would expect it to fail due to its price.
The second or third version maybe something worthy of the consumer having a look at. This is directly competing against the Quest Pro, and the Vision Pro is still at prices like the HoloLens.
Apple will probably announce a 'Lite' version which will directly compete against Meta's cheaper Quest VR headsets.
> Facebook certainly has burnt billions in a similar space.
And their Quest VR headsets already outsold Xbox Series X/S. [0]
How do you define failure? I reckon that if people start to make apps for this device, then it’s served its purpose. The next generation, or “lite” version will arrive to an already-populated ecosystem. Meanwhile Apple will have a lot of data about what worked and what didn’t to tweak their direction.
> The ipod, the iphone, the watch, the airpods... they've had a pretty good record and almost all these have had harsh criticism out the gate (while then going on to absolutely PRINT money for apple).
Looks like you and me have a completely different memory on this? iPod, iPhone were almost unanimously praised at the moment of announcement, thanks to Steve's magic. AirPod also received generally positive reactions. Apple Watch had a genuine issue on its product positioning and its success came after fixing that issue.
The reaction to the iPod that everyone remembers was "No wireless, less space than a Nomad, lame", never mind the criticism of an apple only device, or the cost (honestly, the mac mini and maybe the m1 airs are the only two devices I can think of apple has released that people didn't complain about the price).
The iPhone in addition to pricing was also widely panned for being 2G only, for being AT&T only, for requiring a data plan, for not having a physical keyboard, for not having a stylus and for being something no one needed because our phones and ipods already do all of that.
The iPhone did get a better reception than the iPod, but that's probably owed to the success of the iPod in proving Apple might just have an idea or two about how to make a new piece of cool tech, but it had plenty of poo-pooing by the tech class too.
Anyways, bookmark the threads of folks calling an Apple product dead on arrival for a revisit in a few years.
The ipod, the iphone, the watch, the airpods... they've had a pretty good record and almost all these have had harsh criticism out the gate (while then going on to absolutely PRINT money for apple).
Apple is sitting on lots of cash and investment with operating cash flow of something like another $100B a year? Why aren't they allowed to take some risks on products like this. Facebook certainly has burnt billions in a similar space.