Is this the first really big thing to come out under Tim Cook? I guess the homepod and apple watch also came out under him? Still those feel like relatively minor things that were never going to revolutionize the world. The way they're trying to sell this they really think it will. There's no avoiding the Jobs comparisons.

My guess is this is just too expensive for people to actually use in any large numbers, but maybe there will be cheaper versions down the line.