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Maybe they are showing off this because they want to make a difference.

If you show someone playing Beat Saber, you are inviting comparison to $500 headsets. And chances are, the $500 headset plays Beat Saber just as well, maybe even better. Apple doesn't want that, so they are going into a different direction.

I don't know how it will turn out, but Apple is usually pretty good at marketing, so I think they know what they are doing.



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