The paragraph they are referring to is the press release further up the page.
They are basically saying none of the major manufacturers had done anything serious in the realm of smart watches.
The reason it’s a “dangerous game” is because the watch industry was disrupted once before by the quartz crisis (cheap quartz watches flooding the market) and many manufacturers went out of business or had to merge with others to form larger groups to survive. So the danger is that smart watches will do the same.
Watches had a rough time for a while after quartz became a thing in the 80’s.
Now they are seen a jewellery more because every has a smart phone for time telling. But watch collecting as a hobby is making a comeback in the 2010’s to now with the internet and hype generating content like YouTube, instagram, Hodinkee, and consumers are keeping a multi billion dollar market afloat with products from million dollar Patek phillipe to 5 dollar casios.
They are basically saying none of the major manufacturers had done anything serious in the realm of smart watches.
The reason it’s a “dangerous game” is because the watch industry was disrupted once before by the quartz crisis (cheap quartz watches flooding the market) and many manufacturers went out of business or had to merge with others to form larger groups to survive. So the danger is that smart watches will do the same.
Watches had a rough time for a while after quartz became a thing in the 80’s.
Now they are seen a jewellery more because every has a smart phone for time telling. But watch collecting as a hobby is making a comeback in the 2010’s to now with the internet and hype generating content like YouTube, instagram, Hodinkee, and consumers are keeping a multi billion dollar market afloat with products from million dollar Patek phillipe to 5 dollar casios.