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I think the Apollo creator mentioned the fact that Reddit doesn't even inject ads in the posts it delivers through its API. He seemed confused about why they hadn't.

Which begs the question why the hell they didn't work on getting the apps used for browsing Reddit to display ads? Just include them as posts like they do on the website, perhaps just with a label added. If the apps try to filter away the ads, revoke their API keys.

If users pay extra, omit the ads from the API. If companies want an entirely ad-free API, for training LLMS etc, they can pay extra.

This problem seems like something that could have so easily been avoided. I think I would happily pay a small monthly fee to keep an ad-free Apollo browsing experience, especially if it could be done in a way where the money was split between Reddit and Apollo. But.. they never even tried?



> Which begs the question why the hell they didn't work on getting the apps used for browsing Reddit to display ads? Just include them as posts like they do on the website, perhaps just with a label added. If the apps try to filter away the ads, revoke their API keys.

Yep, that's what Telegram did - there can be ads in public channels, they're clearly labeled as such in the API, and third-party clients must not filter them or will get their access revoked.




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